Digital TV News: Adam Gerber

VIZIO taps Nielsen to measure advanced TV campaigns
Nov 17, 2020 – VIZIO Ads has announced that it will use Nielsen's Digital Ad Ratings to help advertisers better measure and optimize digital audience metrics across VIZIO SmartCast inventory on VIZIO connected TVs (CTV).
News categories: VIZIO Ads, Nielsen, Mike O'Donnell, Scott Brown, Adam Gerber, Advertising, Big Data, Digital TV, Smart TV, USA