Digital TV News: Adobe

Lotame launches Lotame TV connected TV product suite
Aug 5, 2019 – Lotame has launched its connected TV product suite: Lotame TV. Lotame TV enables advertisers to connect, build, target, activate, and analyze TV viewership audiences for cross-screen digital campaigns through DSP partners such as AppNexus, Verizon Media, Google DBM, The Trade Desk, Adobe, and Amobee.
News categories: Lotame, Tricia Masturzo, Greg Hampton, Advertising, Big Data, Digital TV, OTT, USA, Worldwide

MainConcept accelerates HEVC encoding with NVIDIA RTX GPUs
Apr 8, 2019 – MainConcept has announced that its latest HEVC/H.265 Video Encoder SDK release will dramatically increase encoding speed by leveraging functions of the NVIDIA Video Codec, available with the latest Turing architecture-powered NVIDIA RTX GPUs.
News categories: MainConcept, NVIDIA, Deacon Johnson, Andrew Page, Content Distribution, Digital TV, NABShow, Semiconductor, Worldwide

Ooyala unveils Google Cloud integrations at NAB 2019
Apr 8, 2019 – Ooyala will showcase a range of new features for its Ooyala Flex Media Platform at NAB 2019. The platform now integrates with Google Cloud Video Intelligence and Google Cloud’s AI and Machine Learning products, for precise video analysis and metadata enrichment.
News categories: Ooyala, Google Cloud, Jonathan Huberman, Big Data, Content Distribution, Digital TV, NABShow, Worldwide

VUALTO integrates DRM with AWS for live and on-demand video
Apr 4, 2019 – VUALTO has announced API integration between VUALTO’s VUDRM digital rights management service and Amazon Web Services (AWS) Media Services, including AWS Elemental MediaConvert, AWS Elemental MediaPackage, AWS Elemental Live, and AWS Elemental Delta.
News categories: VUALTO, AWS Elemental, Robert Mitchell, Digital TV, DRM, OTT, Worldwide

Intertrust integrates ExpressPlay uDRM with the AWS SPEKE API
Apr 3, 2019 – Intertrust has announced that its ExpressPlay uDRM service now includes API integration with AWS Elemental services via the SPEKE API. SPEKE defines the standard for authentication and communication between encryptors and DRM key servers.
News categories: Intertrust, AWS Elemental, Nabil Kanaan, Digital TV, DRM, OTT, Worldwide

Applicaster secures $20M growth funding
Mar 26, 2019 – Applicaster has announced a $20M growth round of funding. The funding round, led by Viola Growth and backed by further investment from 83 North, Pitango, Saban Ventures, and Planven Investments, will be used to expand the company’s global presence and product set.
News categories: Applicaster, Jonathan Laor, Eran Westman, Apps, Digital TV, Israel, Venture Capital, Worldwide

Adobe adds Roku targeting and analytics
Mar 26, 2019 – Adobe (Nasdaq:ADBE) has announced a partnership with Roku (Nasdaq:ROKU). Marketers using Adobe Advertising Cloud, Adobe Audience Manager and Adobe Analytics can now target their first-party audience segments on the Roku platform.
News categories: Adobe, Roku, Keith Eadie, Scott Rosenberg, Advertising, Big Data, Digital TV, OTT, Set Top Box, USA, Worldwide

Discovery partners with SpotX for TVE advertising over the holidays
Dec 18, 2018 – SpotX has announced a partnership with Discovery to power programmatic monetization for TV everywhere (TVE) video during the holiday season. The collaboration has resulted in Discovery running Automated Guaranteed campaigns through SpotX.
News categories: SpotX, Discovery Inc, Ryan Kenney, Bill Murray, Amanda Cabrera, Advertising, Digital TV, TV Everywhere, USA

80% of U.S. cable subscribers also stream digital video
Oct 16, 2018 – Telaria (NYSE:TLRA) and Adobe Advertising Cloud have released their ‘Inside The Minds of Cord-Cutters and Cable-Keepers’ study. The findings illustrate the experiences, behaviors, and television usage among a spectrum of TV consumer segments.
News categories: Telaria, Adobe, Karen Ring, Cable TV, Digital TV, Market Research, OTT, USA