Digital TV News: Andrea Zapata

Comcast Spotlight launches Local TV attribution with TVSquared
Aug 7, 2019 – Comcast Spotlight has announced the launch of an attribution solution that will bring greater accountability to local TV advertising. The product, launched in partnership with TVSquared, allows local cable TV advertisers to measure lower-funnel activity.
News categories: Comcast Spotlight, TVSquared, Hank Oster, Jo Kinsella, Advertising, Big Data, Digital TV, USA

U.S. TV viewing reverses declines
Aug 2, 2019 – Comcast Spotlight has launch its inaugural TV Viewership Report. One of the most notable findings coming out of this edition was that TV viewership is at a two-year high, reversing the trend of decline that Comcast Spotlight has seen since it began tracking this data in 2017.
News categories: Comcast Spotlight, Brendan Condon, Andrea Zapata, Digital TV, Market Research, USA