Digital TV News: Austin Scott
Connected TV advertising shows promise in Europe
Jun 18, 2020 – Xandr and IAB Europe have released a report on Connected TV (CTV) in Europe. 58% of respondents reported targeting efficiencies as being a key driver to considering or increasing investment in CTV.
News categories:
IAB Europe, Xandr, Marie-Clare Puffett, Austin Scott, Advertising, Digital TV, Europe, Market Research, Streaming
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