Digital TV News: BIA/Kelsey

Improvements in Advanced TV to propel U.S. local video advertising
Feb 6, 2018 – Progress in Advanced TV and the U.S. industry’s commitment to new methods that will improve interactivity and the viewer experience will help with the ascent of local video advertising in 2018, according to BIA/Kelsey.
News categories: BIA/Kelsey, Rick Ducey, Advertising, Digital TV, Market Research, USA

BIA/Kelsey and comScore partner on local market audience/ratings metrics
Apr 21, 2017 – BIA/Kelsey and comScore have announced a partnership that will integrate comScore’s local television audience measurement information with BIA/Kelsey’s local advertising spending data and forecasts.
News categories: BIA/Kelsey, comScore, Rick Ducey, Steven Walsh, Advertising, Big Data, Digital TV, USA

ATSC 3.0 will drive significant incremental revenue
Feb 14, 2017 – A review of the commercial television broadcasting business by BIA/Kelsey indicates that the investment large and medium market stations are considering making in the ATSC 3.0 standard would be recouped within three years.
News categories: BIA/Kelsey, Mark Fratrik, ATSC, Market Research, Terrestrial, USA