Digital TV News: Brett Sappington

Share of UK broadband households planning to cancel pay-TV has doubled
May 1, 2019 – Research from Parks Associates finds that the percentage of UK broadband households stating that they are likely to cancel their pay-TV service has increased to 24% in late 2018 from 12% in late 2015. The intent to cancel is higher among households that watch online video services.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, UK

Over half of US broadband households who trial SVOD become paying subscribers
Apr 3, 2019 – Parks Associates has found that 58% of US broadband households who trial an OTT video subscription service convert to paying subscribers. Conversion from free trial to paying subscriber is higher among consumers who trial multiple services.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, NABShow, OTT, USA

586 million OTT video service subscriptions globally by 2024
Jan 23, 2019 – According to Parks Associates, OTT services will accelerate their global expansion over the next five years, with more than 310 million connected households having at least one OTT service by 2024.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, OTT, Subscribers, Worldwide

Consumers far more likely to recommend online than traditional pay-TV services
Nov 28, 2018 – U.S. consumer data from Parks Associates finds that the average net promoter score (NPS) for traditional pay-TV providers in 3Q 2018 was -19. By comparison, the average NPS for the major online pay-TV and OTT video services was positive.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, USA

Parks Associates lists 2018 top 10 U.S. SVOD services
Nov 7, 2018 – Parks Associates has released its updated list of the top 10 subscription over-the-top (OTT) video services in the U.S. market, based on estimated number of subscribers. Netflix, Amazon, and Hulu continue to hold the top-three slots.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, OTT, USA

Smart speakers with voice assistants to be in 47% of U.S. broadband households by 2022
Sep 27, 2018 – Parks Associates has estimated that penetration of smart speakers with voice assistants will reach 47% of U.S. broadband households by 2022. 55% of U.S. broadband households find voice control of connected entertainment devices to be appealing.
News categories: Parks Associates, Craig Leslie, Brett Sappington, Market Research, Smart Home, USA, UX

One in five U.S. broadband households is highly sensitive to data collection and use
Aug 8, 2018 – According to Parks Associates, a particular segment of consumers, representing approximately 20% of U.S. broadband households, is highly sensitive to collection and use of information about themselves and their activities.
News categories: Parks Associates, Brett Sappington, Big Data, Digital TV, Market Research, USA

30% of U.S. Netflix subscribers in Premium service tier
Jul 19, 2018 – According to Parks Associates, 30% of Netflix subscribers are in the premium service tier, up from the 21% in late 2017. At the same time, uptake of Netflix’s basic tier has fallen from 35% of subscribers in late 2017 to 27% in early 2018.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, OTT, USA

U.S. broadband households watch two hours of alternative content on a computer each week
Jul 12, 2018 – Research from Parks Associates reveals that U.S. broadband households watch an average of two hours of alternative content on a computer each week from sources including Facebook, SnapChat, YouTube, Vimeo, and Dailymotion.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, OTT, USA