Digital TV News: Brett Sappington

Parks Associates lists 2018 top 10 U.S. SVOD services
Nov 7, 2018 – Parks Associates has released its updated list of the top 10 subscription over-the-top (OTT) video services in the U.S. market, based on estimated number of subscribers. Netflix, Amazon, and Hulu continue to hold the top-three slots.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, OTT, USA

Smart speakers with voice assistants to be in 47% of U.S. broadband households by 2022
Sep 27, 2018 – Parks Associates has estimated that penetration of smart speakers with voice assistants will reach 47% of U.S. broadband households by 2022. 55% of U.S. broadband households find voice control of connected entertainment devices to be appealing.
News categories: Parks Associates, Craig Leslie, Brett Sappington, Market Research, Smart Home, USA, UX

One in five U.S. broadband households is highly sensitive to data collection and use
Aug 8, 2018 – According to Parks Associates, a particular segment of consumers, representing approximately 20% of U.S. broadband households, is highly sensitive to collection and use of information about themselves and their activities.
News categories: Parks Associates, Brett Sappington, Big Data, Digital TV, Market Research, USA

30% of U.S. Netflix subscribers in Premium service tier
Jul 19, 2018 – According to Parks Associates, 30% of Netflix subscribers are in the premium service tier, up from the 21% in late 2017. At the same time, uptake of Netflix’s basic tier has fallen from 35% of subscribers in late 2017 to 27% in early 2018.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, OTT, USA

U.S. broadband households watch two hours of alternative content on a computer each week
Jul 12, 2018 – Research from Parks Associates reveals that U.S. broadband households watch an average of two hours of alternative content on a computer each week from sources including Facebook, SnapChat, YouTube, Vimeo, and Dailymotion.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, OTT, USA

Over 85% of U.S. millennials subscribe to at least one OTT video service
Jun 21, 2018 – More than 85% of millennials in U.S. broadband households subscribe to at least one OTT video service. This finding comes from Parks Associates’ OTT Video Market Tracker, which covers the U.S. and Canada.
News categories: Parks Associates, Hunter Sappington, Digital TV, Market Research, OTT, USA

50% of U.S. broadband households watch long-form online video on a connected TV
Jun 11, 2018 – Parks Associates has found that consumers have reached a new stage in connected entertainment where OTT is a standard source of video and viewers are more willing to experiment with multiple OTT services.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, OTT, USA

6% of U.S. broadband households highly likely to subscribe to online pay-TV in the next 12 months
May 14, 2018 – New research from Parks Associates shows that 6% of U.S. broadband households are highly likely to subscribe to an online pay-TV service within the next 12 months, which would more than double the number subscribing today.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, OTT, USA

Sports are primary reason to have pay TV for 27% of U.S. subscribers
May 3, 2018 – New research from Parks Associates shows that 27% of U.S. pay-TV households agree that sports programming is the primary reason they subscribe to their pay-TV service.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, USA