Digital TV News: Brian Jentz

ITV partners with Sorenson Media to launch linear addressable advertising
Nov 9, 2017 – ITV, the UK’s biggest commercial broadcaster, has announced a partnership with Sorenson Media. ITV will use Sorenson Media’s technology to execute addressable advertising campaigns across ITV’s range of linear broadcast channels starting early next year.
News categories: Sorenson Media, ITV, Brian Jentz, Kelly Williams, Advertising, Apps, Digital TV, OTT, Smart TV, UK