Digital TV News: Brian Lesser

Xandr Community brings together advertisers, publishers, and consumers
May 14, 2019 – Xandr, AT&T's advertising and analytics company, has announced the formation of Community, a curated marketplace of publishers that enables advertisers to reach their audiences at scale in a brand-safe, privacy-protected, premium video environment.
News categories: Xandr, Brian Lesser, Donna Speciale, Henry Embleton, Mark Rotblat, Reed Barker, Advertising, Big Data, Digital TV, USA

AT&T launches new advertising company, Xandr
Sep 25, 2018 – AT&T has announced the launch of Xandr, its new advertising company. Xandr encompasses all aspects of the existing AT&T advertising and analytics businesses, including AT&T’s advanced TV business, AT&T AdWorks; AT&T’s data and analytics business; ATT.net and AppNexus.
News categories: AT&T, Xandr, Brian Lesser, Advertising, Digital TV, USA

AT&T to acquire AppNexus
Jun 25, 2018 – AT&T has announced that it has entered into a definitive agreement to acquire AppNexus. AppNexus will become a part of AT&T advertising & analytics. AppNexus operates a global advertising marketplace and provides enterprise products for digital advertising.
News categories: AT&T, AppNexus, Brian Lesser, Brian O’Kelley, Advertising, Big Data, MnA, USA, Worldwide

AT&T completes acquisition of Time Warner Inc.
Jun 15, 2018 – AT&T (NYSE:T) has completed its acquisition of Time Warner, bringing together global media and entertainment leaders Warner Bros., HBO and Turner with AT&T’s leadership in technology and its video, mobile and broadband customer relationships.
News categories: AT&T, Time Warner, Randall Stephenson, John Donovan, John Stankey, Jeff Bewkes, Lori Lee, Brian Lesser, Digital TV, MnA, USA, Worldwide