Digital TV News: CBS

IAB releases for comment specification to improve video advertising
Apr 23, 2019 – The IAB Technology Laboratory has released SIMID for public comment, a specification designed to replace VPAID and increase transparency and security, while increasing support for creativity and interactive capabilities.
News categories: IAB Tech Lab, Dennis Buchheim, Jarred Wilichinsky, Peentoo Patel, Advertising, Digital TV, Media Player, USA, Worldwide

Verizon makes YouTube TV available to its customers
Apr 23, 2019 – Verizon and Google have announced a partnership to bring YouTube TV to Verizon customers. YouTube TV membership includes six accounts per household, each with its own unique recommendations and personal DVR with no storage space limits.
News categories: Verizon, YouTube TV, Erin McPherson, Heather Rivera, Digital TV, OTT, USA

YouTube Apps to launch on Fire TV; Prime Video on Chromecast and Android TV
Apr 18, 2019 – Amazon (NASDAQ: AMZN) and Google (NASDAQ: GOOGL) have announced that the official YouTube app will soon launch on Amazon Fire TV devices and Fire TV Edition smart TVs, and that the Prime Video app will be available for streaming to Chromecast and Chromecast built-in devices.
News categories: Prime Video, YouTube, Android TV, Apps, Digital TV, OTT, Set Top Box, Smart TV, Worldwide

605 and Research Measurement Technologies measure contextual impact of TV
Apr 11, 2019 – 605 has announced a strategic relationship with Research Measurement Technologies (RMT). 605 will combine its analytics and measurement footprint with RMT’s context-based psychographic data to measure the contextual impact that ad placement has on brand and sales outcomes.
News categories: 605, Research Measurement Technologies, Ben Tatta, Gaurav Shirole, Bill McKenna, Bill Harvey, Advertising, Big Data, Digital TV, USA

Next-Gen TV audience measurement pioneered in Phoenix Model Market project
Apr 4, 2019 – Five audience measurement firms are working to help Phoenix broadcasters understand the capabilities of Next-Gen TV, providing information that will someday help viewers tailor the programming they want to watch and enable broadcasters and advertisers to reach viewers with messages that will interest them.
News categories: Pearl TV, Phoenix Model Market, Anne Schelle, Chuck Shuttles, Steve Davis, Scott L. Brown, Joe Winograd, Raj Patel, Advertising, ATSC, Big Data, Digital TV, USA

Apple debuts new Apple TV app and Apple TV channels
Mar 25, 2019 – Apple has announced Apple TV+, Apple’s original video subscription service. Additionally, Apple debuted the all-new Apple TV app and Apple TV channels coming in May 2019. The all-new Apple TV app brings together the different ways to discover and watch shows, movies, sports, news and more in one app.
News categories: Apple, Eddy Cue, Apps, Digital TV, OTT, Set Top Box, Smart TV, Smartphone, Tablet, USA, Worldwide

Involuntary cancellations a huge problem for the SVOD industry
Mar 19, 2019 – Vindicia (NASDAQ: DOX) has released a study that delves into consumer relationships with streaming video services and viewing behaviors. The study found that 70% of households in the U.S. and 40% of U.K. homes have a subscription to at least one streaming video service.
News categories: Vindicia, nScreenMedia, Anthony Goonetilleke, Colin Dixon, Digital TV, Market Research, OTT, USA

U.S. media companies and VIZIO form addressable advertising consortium
Mar 12, 2019 – U.S. media and technology companies, in collaboration with smart TV company VIZIO, have announced the formation of a consortium dedicated to the development and deployment of a new, open standard for addressable advertising on connected TVs.
News categories: VIZIO, Project OAR, William Wang, Mike Dean, Jesse Redniss, Dave Clark, Jodie McAfee, Advertising, Digital TV, OTT, Smart TV, USA

CBS partners with AI-powered consumer insights platform Canvs
Mar 1, 2019 – CBS (NYSE: CBS and CBS.A) has announced that it will integrate Canvs Surveys, an AI-powered platform to automate the coding of open-ended responses to survey questions. Using Canvs Surveys, CBS can measure the efficacy of ads and benchmark future programs' successes.
News categories: Canvs, CBS, Jared Feldman, Radha Subramanyam, Advertising, Big Data, Digital TV, Worldwide