Digital TV News: CBS

U.S. media companies and VIZIO form addressable advertising consortium
Mar 12, 2019 – U.S. media and technology companies, in collaboration with smart TV company VIZIO, have announced the formation of a consortium dedicated to the development and deployment of a new, open standard for addressable advertising on connected TVs.
News categories: VIZIO, Project OAR, William Wang, Mike Dean, Jesse Redniss, Dave Clark, Jodie McAfee, Advertising, Digital TV, OTT, Smart TV, USA

CBS partners with AI-powered consumer insights platform Canvs
Mar 1, 2019 – CBS (NYSE: CBS and CBS.A) has announced that it will integrate Canvs Surveys, an AI-powered platform to automate the coding of open-ended responses to survey questions. Using Canvs Surveys, CBS can measure the efficacy of ads and benchmark future programs' successes.
News categories: Canvs, CBS, Jared Feldman, Radha Subramanyam, Advertising, Big Data, Digital TV, Worldwide

Nielsen rolls Sorenson Media acquisition into new addressable advertising initiative
Feb 21, 2019 – Nielsen (NYSE: NLSN) has launched an initiative, Nielsen Advanced Video Advertising, that will focus on addressable advertising for Smart TVs and beyond. As part of the initiative, Nielsen has acquired Sorenson Media.
News categories: Nielsen, David Kenny, Kelly Abcarian, Advertising, Big Data, Digital TV, MnA, USA, Worldwide

Manhattan launches T3 Freeview Play 4K Smart Box
Feb 11, 2019 – UK-based set-top box specialist Manhattan has announced the launch of their first Freeview Play set-top box, the T3 Freeview Play 4K Smart Box. Building on the Freeview Play offering, the T3 also includes YouTube and YouTube kids.
News categories: Manhattan, Freeview UK, Alex Arbab-Zadeh, James Jackson, Digital TV, HbbTV, OTT, Set Top Box, Terrestrial, UK

CBS renews audience measurement with Nielsen
Jan 12, 2019 – CBS (NYSE: CBS.A and CBS) and Nielsen (NYSE: NLSN) have announced an agreement for Nielsen national, digital and local audience measurement. The renewal encompasses a range of services.
News categories: Nielsen, CBS Corp, David Kenny, Joe Ianniello, Advertising, Big Data, Digital TV, USA

CBS will use multiple 8K cameras at the Super Bowl
Jan 9, 2019 – At the Super Bowl, CBS Sports will give viewers unparalleled coverage with its use of virtual augmented reality graphics and 115 cameras, including multiple 8K cameras alongside 16 cameras with 4K capabilities.
News categories: CBS Sports, Digital TV, USA

VIZIO reveals SmartCast 3.0 with support for Apple AirPlay 2 and HomeKit
Jan 7, 2019 – VIZIO has announced the latest iteration of its easy-to-use smart TV experience, VIZIO SmartCast 3.0, which offers unparalleled value to consumers through new seamless integrations, features and content offerings.
News categories: VIZIO, Bill Baxter, CES, Digital TV, Smart Home, Smart TV, USA, UX

Freeview Play devices sold in UK reach five million
Dec 19, 2018 – Freeview and Digital UK have announced that the total number of Freeview Play devices sold in the UK has now surpassed five million. Freeview Play was launched in 2015 to provide viewers of the UK’s favourite TV platform with access to live, catch up and on-demand programming.
News categories: Digital UK, Freeview, Jonathan Thompson, Digital TV, Set Top Box, Terrestrial, UK

Nielsen expands Dynamic Ad Insertion pilot with MediaTek and A+E Networks
Nov 29, 2018 – Nielsen (NYSE: NLSN) is expanding its U.S. Dynamic Ad Insertion (DAI) pilot. MediaTek will bring advanced DAI to their Smart TV platform, and A+E Networks is joining CBS to begin replacing advertisements in live linear programming.
News categories: Nielsen, MediaTek, A+E Networks, Kelly Abcarian, Mike Chang, Advertising, Digital TV, Semiconductor, Smart TV, USA