Digital TV News: CTA

Sky Media reveals power of addressable TV
Aug 15, 2019 – Sky Media has announced that it has partnered with BVA BDRC, Differentology and Affectiva to measure the impact of addressable TV campaigns using its AdSmart product. The extensive study included facial coding and emotional analytics.
News categories: Sky Media, Jamie West, Advertising, Big Data, Digital TV, Market Research, UK

U.S. STB energy agreement savings top $5 billion
Aug 13, 2019 – Consumers saved approximately $1.6 billion in energy costs in 2018 alone as a result of the voluntary set-top box energy conservation agreement among pay-TV providers, manufacturers, energy efficiency advocates and the CTA and NCTA.
News categories: Consumer Technology Association, NCTA, Natural Resources Defense Council, Doug Johnson, Neal Goldberg, Noah Horowitz, Digital TV, Market Research, Set Top Box, USA

HONOR Vision first smart screen device with Huawei's HarmonyOS
Aug 10, 2019 – HONOR has launched its HONOR Vision Series at the 2019 Huawei Developer Conference (HDC). Equipped with three Huawei chipsets, HONOR Vision is the world's first smart screen device to carry Huawei's self-developed HarmonyOS.
News categories: HONOR, Huawei, George Zhao, China, Digital TV, Middleware, Semiconductor, Smart Home, Smart TV

ZTE and China Mobile broadcast China's first 5G sporting event
Aug 9, 2019 – ZTE (0763.HK/000063.SZ) and China Mobile have broadcast the 2nd National Youth Games of China using ZTE's 5G Live TV technology. 5G Live TV was used for video collection, editing, broadcasting and live streaming of the Games.
News categories: ZTE, China Mobile, 5G, China, Content Distribution, Digital TV

Atlantic Broadband granted franchise for King William County, Virginia
Jul 30, 2019 – Atlantic Broadband has been awarded a 15-year franchise to provide video services in King William County. Atlantic Broadband will rebuild and extend the cable infrastructure in King William County, which will also allow it to provide high speed internet and phone.
News categories: Atlantic Broadband, Virginia Cable Telecommunications Association, Scott Randall, Ray LaMura, Cable TV, Digital TV, USA

ONE Media 3.0 and Saankhya Labs to develop 5G broadcast offload platform
Jul 24, 2019 – ONE Media 3.0 (Nasdaq: SBGI) and Saankhya Labs have partnered to accelerate the development of a 5G Next Generation Broadcast Offload platform. The platform will enable 4G and 5G wireless operators to offload OTT and live content dynamically on to broadcast DTT networks.
News categories: Saankhya Labs, ONE Media, Parag Naik, Mark Aitken, 5G, ATSC, Content Distribution, Digital TV, India, Semiconductor, USA

UK CE market forecast to grow 4% in 2019
Jul 18, 2019 – The UK consumer electronics retail market generated £19.2 billion in 2018, with further growth of 4% expected this year, even with the economic uncertainty surrounding Brexit, according to a forthcoming report from Futuresource Consulting.
News categories: Futuresource Consulting, Jack Wetherill, Stephen Mears, Market Research, Smart TV, UK

U.S. consumer technology sales to exceed $400bn in 2019
Jul 15, 2019 – The growing popularity of streaming services, artificial intelligence (AI)-enabled emerging devices and in-vehicle technology will help drive the U.S. consumer tech industry to a record-breaking $401 billion in retail revenues in 2019, according to the CTA.
News categories: Consumer Technology Association, Gary Shapiro, Digital TV, Market Research, Smart Home, Smart TV, USA

egta survey shows continued transformation of the advertising industry
Jul 12, 2019 – Over 100 CEO’s and senior executives from surveyed egta members expect growth in ad spend for both Total Video and Total Audio in the next three years. An exclusive survey carried out by egta sheds light on the continued transformation the advertising industry is expecting.
News categories: egta, Katty Roberfroid, Advertising, Market Research, Worldwide