Digital TV News: Cable One

Manatt and Vorhaus report on the state of content consumption
Jul 11, 2019 – Manatt, Phelps & Phillips and Vorhaus Advisors have released their inaugural Digital Strategy Study. Based on a comprehensive survey, the report identifies trends that illustrate how consumers are interacting with technology to consume digital content.
News categories: Manatt, Phelps & Phillips, Ned Sherman, Mike Vorhaus, Digital TV, Market Research, USA

Mirada results for the year ended 31 March 2019
Jul 11, 2019 – Mirada plc (AIM: MIRA) has announced results for the year ended 31 March 2019. The Company is advancing its operational and commercial capabilities, demonstrated by Mirada's involvement in three simultaneous deployments in the year.
News categories: Mirada, Jose Luis Vazquez, Cable TV, Content Distribution, Digital TV, Middleware, OTT, Worldwide

DVB adds HDR Dynamic Mapping to its AV coding specifications
Jul 10, 2019 – DVB has announced a revision to its specification for the use of video and audio coding in broadcast and broadband applications to include solutions for HDR Dynamic Mapping (DM). The solutions allow a receiver to adapt an HDR video signal to the characteristics of the display.
News categories: DVB Project, Content Distribution, Digital TV, IBC2019, Smart TV, Worldwide

Potential U.S. broadband cord-cutters watch over six hours of mobile video per week
Jul 1, 2019 – According to Parks Associates, U.S. broadband households highly likely to cut the cord in the next 12 months watch more than six hours of video content on their mobile phone a week, compared to 2.5 hours among all U.S. broadband households.
News categories: Parks Associates, Brett Sappington, Broadband, Market Research, Mobile, USA

MOBITV adds $50m in funding
Jul 1, 2019 – MOBITV has closed over $50M in funding from Oak Investment Partners, Ally Financial, and Cedar Grove Partners. The funding will be used to accelerate the growth of the company’s international footprint, while it continues to strengthen the MOBITV CONNECT platform for Pay TV operators.
News categories: MOBITV, Oak Investment Partners, Charlie Nooney, Bandel Carano, Apps, Digital TV, IPTV, USA, Venture Capital, Worldwide

TVSquared releases DTC TV advertising performance report
Jun 25, 2019 – TVSquared has released the findings of its 2019 Direct-to-Consumer (DTC) TV Advertising Performance report. DTC brands are one of the fastest growing groups of TV advertisers, devoting $3.8 billion in media spend to it last year alone.
News categories: TVSquared, Mark Hudson, Alberto Corral, Advertising, Digital TV, Market Research, USA

LiveRamp to acquire Data Plus Math
Jun 24, 2019 – LiveRamp (NYSE: RAMP) has announced that it is to acquire Data Plus Math. Data Plus Math is a media measurement company that works with brands, agencies, cable operators, streaming TV services, and networks to tie cross-screen ad exposure with real-world outcomes.
News categories: LiveRamp, Data Plus Math, Scott Howe, John Hoctor, Advertising, Big Data, Digital TV, MnA, Worldwide

Comcast partners with Charter, Cox on addressable advertising
Jun 18, 2019 – Comcast Advertising (Nasdaq: CMCSA) has announced the launch of an initiative called On Addressability. The broad goal of the initiative is to help the industry deliver an addressable solution that maximizes the impact and value of television as a marketing platform.
News categories: Comcast, Spectrum Reach, Cox Media, NCC Media, Marcien Jenckes, David Kline, Louis Gump, Nicolle Pangis, Advertising, Big Data, Cable TV, Digital TV, USA

Study shows impact of digital piracy on U.S. economy
Jun 18, 2019 – The U.S. Chamber of Commerce Global Innovation Policy Center (GIPC), in partnership with NERA Economic Consulting, has published a study detailing the economic impact digital video piracy has on the U.S. economy.
News categories: Global Innovation Policy Center, NERA, Jonathan Weinberger, Jeff Eisenach, Content Protection, Digital TV, Market Research, USA