Digital TV News: Carolyn McCall

ITV to launch addressable advertising platform with Amobee
Apr 4, 2019 – ITV has announced that it has signed a UK and Ireland licensing agreement with Amobee for programmatic buying and selling of video inventory on the ITV Hub. This will enable ITV to launch a fully programmatic, advanced advertising platform.
News categories: ITV, Amobee, Carolyn McCall, Kelly Williams, Kim Perell, Chris Williams, Adam Pace, Advertising, Big Data, Digital TV, Ireland, OTT, UK

BBC and ITV confirm streaming service discussions
Feb 27, 2019 – The BBC and ITV are in talks about launching a streaming service for UK audiences, to be called BritBox. BritBox would provide British boxsets and original series, on demand. The BBC and ITV anticipate that other partners will be added to BritBox.
News categories: BBC, ITV, Tony Hall, Carolyn McCall, Digital TV, OTT, UK