Digital TV News: Charles Manning
IAB whitepaper explores use of blockchain for video advertising
Feb 8, 2018 – The Interactive Advertising Bureau (IAB) has a whitepaper that uncovers strong use cases for blockchain technology in digital video advertising, with a focus on over-the-top (OTT) advertising.
News categories:
Interactive Advertising Bureau, Anna Bager, Charles Manning, Advertising, Digital TV, Market Research, Streaming, USA, Worldwide
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