Digital TV News: Chris Jones
Discovery develops audience measurement for its Olympic Winter Games coverage
Feb 1, 2018 – As part of their preparations to deliver coverage of the Olympic Winter Games, Discovery and its sports brand Eurosport have developed a methodology to measure audience behavior across Europe. The metrics will capture data across free-to-air, pay TV, online and social platforms.
News categories:
Discovery, Jean-Briac Perrette, Chris Jones, Thomas Bach, Big Data, Digital TV, Europe, Mobile
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