Digital TV News: Chris Wilson
Comscore announces advancements in cross-screen media measurement
Oct 26, 2020 – Comscore's (NASDAQ: SCOR) approach centers on audience- and impression-based currency, enhanced addressable advertising capabilities, outcome-based attribution, Exact Commercial Ratings and solutions solving for cookieless world.
News categories:
Comscore, Bill Livek, Chris Wilson, Carol Hinnant, David Algranati, Advertising, Big Data, Digital TV, USA
Comscore powers LiveRamp updated TV measurement solution
Oct 1, 2020 – Comscore (NASDAQ: SCOR) and LiveRamp (NYSE: RAMP) have unveiled a version of LiveRamp's TV measurement solution that comines Comscore's data with LiveRamp's identity and data connectivity solutions.
News categories:
Comscore, LiveRamp, Chris Wilson, John Hoctor, Advertising, Big Data, USA
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