Digital TV News: Christopher Dean

Swrve and Segment provide consumer behavior insight on emerging platforms
Jan 10, 2018 – Swrve has partnered with Segment to provide insights relating to consumer behavior on emerging platforms including native mobile and OTT digital media streaming. In addition, the partnership enables Swrve customers to build campaigns across multiple channels based on data from any of Segment's data sources.
News categories: Swrve, Segment, Christopher Dean, Peter Reinhardt, Advertising, Big Data, Digital TV, Mobile, OTT, USA

Swrve adds streaming video and OTT TV to customer interaction platform
Nov 30, 2017 – Swrve has extended its platform to support digital media streaming platforms. Swrve enables organizations to drive engagement, retention, and revenue by sending ‘perfect massage, perfect time’ campaigns based on real-time customer intelligence.
News categories: Swrve, Christopher Dean, Advertising, Big Data, Digital TV, Mobile, OTT, USA