Digital TV News: Claudio Marcus
FreeWheel taps into screen-level Smart TV data from Inscape
Mar 19, 2019 – FreeWheel has announced an agreement with Inscape, the company with viewing data from more than 10 million VIZIO smart TVs in the U.S. FreeWheel is now able to use Inscape data for modeling representativeness for demographic and consumer audience segments used in the selling of national TV advertising campaigns.
News categories:
FreeWheel, Inscape, Claudio Marcus, Jodie McAfee, Big Data, Digital TV, Smart TV, USA
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