Digital TV News: Collective

European Connected TV Initiative to explore advertising opportunities
Oct 29, 2020 – The European Connected TV Initiative has launched with support from Google, Roku (Nasdaq: ROKU), Fincons Group and IPONWEB, focused on exploring the advertising opportunities emanating from the growth of CTV in Europe.
News categories: Fincons Group, IPONWEB, Roku, Google, Oliver Botti, Brian Golbere, Mike Shaw, Jens Thenakara, Advertising, Digital TV, Europe, OTT

Over 40% of video consumption hours now on mobile for U.S. Gen Z
Oct 28, 2020 – Parks Associates research has found that viewing on a smartphone or tablet now accounts for over 40% of all video consumption hours among Gen Z heads of US broadband households, compared to just 20% among all heads.
News categories: Parks Associates, Kristen Hanich, Jodi Susman, Digital TV, Market Research, Mobile, USA

TransUnion to acquire Tru Optik
Oct 1, 2020 – TransUnion has agreed to acquire Tru Optik. Tru Optik will provide TransUnion’s expanded customer base with the reach, accuracy and transparency missing in current identity and audience development products.
News categories: TransUnion, Tru Optik, Matt Spiegel, Andre Swanston, Advertising, Big Data, Digital TV, MnA, OTT, USA

AdLedger pilots OTT video ad deployment using blockchain
Sep 24, 2020 – AdLedger has announced results from its CryptoRTB pilot. The protocol was used by MadHive and Beachfront to address three problems in the digital advertising industry: fraud, transparency, and consumer privacy.
News categories: AdLedger, MadHive, Beachfront, Christiana Cacciapuoti, Adam Helfgott, Frank Sinton, Advertising, Big Data, Digital TV, OTT, USA

On Addressability playbook launched
Sep 14, 2020 – The founding members of On Addressability – Charter’s Spectrum Reach, Comcast Advertising and Cox Media – have announced the launch of the On Addressability playbook to help the television industry 'turn on' addressability.
News categories: On Addressability, Marcien Jenckes, David Kline, Louis Gump, Advertising, Big Data, Cable TV, Digital TV, Set Top Box, USA

OzTAM adds co-viewing to BVOD reporting
Sep 10, 2020 – OzTAM has introduced CTV co-viewing data to its VPM Report. The enhancement evolves the VPM service from a 1:1 people-to-device measure for BVOD to reflect that people often watch BVOD content together on a CTV.
News categories: OzTAM, Doug Peiffer, Advertising, Australia, Big Data, Digital TV, Market Research, OTT

Cogeco rejects takeover proposal from Altice USA and Rogers
Sep 3, 2020 – Cogeco (TSX: CGO) and Cogeco Communications (TSX: CCA) have announced that the independent members of their boards have rejected the unsolicited, non-binding takeover proposal from Altice USA and Rogers Communications.
News categories: Cogeco, Altice USA, Rogers, Cable TV, Canada, Digital TV, MnA, USA

Inaugural IBC Showcase scheduled for September 8-11
Sep 2, 2020 – IBC has announced that its inaugural IBC Showcase will run from September 8th – 11th 2020, and continue as a once a week event throughout 2020. The IBC Showcase features three programmes: Content Programme, Exhibitor Showcase and Industry News.
News categories: IBC, Michael Crimp, Mark Smith, Steve Connolly, Christelle Gental, Digital TV, IBCShowcase, Worldwide

Syncbak's VUit aggregates Local TV streaming content
Sep 1, 2020 – Syncbak has announced the launch of VUit, a free, ad-supported streaming service built in partnership with local television station groups. VUit aims to be the 'Netflix of Live, Local and Free'.
News categories: Syncbak, Jack Perry, Digital TV, OTT, USA