Digital TV News: Comcast

FreeWheel chooses Nielsen to power audience-based multiscreen TV advertising
Feb 12, 2019 – Nielsen (NYSE: NLSN) and FreeWheel have expanded their relationship to include the Nielsen Data Management Platform (DMP). Using the Nielsen DMP, Freewheel Markets can now analyze, build and target advanced audiences across Connected TV, Over-the-Top and digital video.
News categories: Nielsen, FreeWheel, Damian Garbaccio, Neil Smith, Advertising, Big Data, Digital TV, OTT, USA, Worldwide

Tastemade expands linear OTT footprint with Amagi
Feb 12, 2019 – Amagi has announced that Tastemade has added another distribution partner for its linear channel and VOD content offering – now on Comcast, YouTube TV, Philo TV, Sony's PlayStation Vue, and T-Mobile, all powered by Amagi.
News categories: Amagi, Tastemade, Deepakjit Singh, Jeremy Strauss, Content Distribution, Digital TV, OTT, USA

FreeWheel and NBCUniversal connect linear TV and digital video ad delivery systems
Jan 31, 2019 – FreeWheel (Nasdaq: CMCSA) has announced that it has completed the first stage of a technology unification initiative with NBCUniversal (NBCU) to extend FreeWheel’s ad decisioning capabilities to traditional TV inventory.
News categories: FreeWheel, NBCUniversal, Dave Clark, Krishan Bhatia, Advertising, Digital TV, USA

Comcast cable video subscribers down 29,000 in 4Q 2018
Jan 23, 2019 – Comcast (NASDAQ: CMCSA) has reported results for the quarter and year ended December 31, 2018. In the quarter, total cable video customer net losses were 29,000. At Sky, customer relationships increased by 164,000.
News categories: Comcast, Sky, Cable TV, Digital TV, Europe, OTT, Results, Satellite, Subscribers, USA

Blockgraph secure data sharing initiative adds industry partners
Jan 22, 2019 – Comcast Cable Advertising (Nasdaq: CMCSA) has launched the next phase of Blockgraph. Comcast is now working with other industry partners in an effort that will facilitate the secure exchange of privacy-compliant audience insights for addressable advertising.
News categories: Blockgraph, Comcast, Jason Manningham, Marcien Jenckes, Kern Schireson, David Kline, Paola Colombo, Advertising, Big Data, Cable TV, Digital TV, USA

Steady growth masks seismic shifts in US video and TV market
Jan 18, 2019 – Futuresource Consulting has unveiled some seismic shifts in the US entertainment space in two recently published reports. Futuresource estimates that the US video and TV industry saw a 1% rise in consumer spend in 2018.
News categories: Futuresource Consulting, David Sidebottom, Digital TV, Market Research, Smart Home, USA

OTT TV market far from being saturated
Jan 16, 2019 – While there’s a limit to how many SVOD services users are ready to pay for, it is far from being reached, according to Ooyala. In fact, that limit may continue to rise, especially as younger consumers grow older.
News categories: Ooyala, Jim O'Neill, Digital TV, Market Research, OTT, Worldwide

NBCUniversal announces Direct-to-Consumer streaming service
Jan 14, 2019 – NBCUniversal has announced the planned launch of a new streaming service providing consumers access to premium content for free, with valuable partnership opportunities for advertisers and distributors.
News categories: NBCUniversal, Bonnie Hammer, Steve Burke, Maggie Suniewick, Digital TV, Europe, OTT, USA

Sky invests in Synamedia
Jan 8, 2019 – Synamedia has announced that Sky has taken a stake in the business, joining majority shareholder the Permira funds. Both Sky and its parent company Comcast are long-time Synamedia customers as well as strategic development partners.
News categories: Synamedia, Sky, Yves Padrines, Andrew Griffith, Content Distribution, Content Protection, Digital TV, Middleware, MnA, Worldwide