Digital TV News: Comcast

FreeWheel and A+E Networks pilot unified ad decisioning engine
Apr 17, 2019 – FreeWheel (Nasdaq: CMCSA) has announced a partnership with A+E Networks to pilot a unified ad decisioning engine that will allow buyers and sellers to transact, across both direct sold and programmatic, marketplace-generated advertising demand.
News categories: FreeWheel, A+E Networks, Dave Clark, Jason DeMarco, Advertising, Digital TV, USA

Premium video solidifies its position in the European marketplace
Apr 16, 2019 – FreeWheel has announced the European launch of its Q4 2018 Video Marketplace Report. In Europe, confidence in premium video continues to grow, with overall ad views in 2018 up 22% on 2017. However, video views decreased by 16% over the same period.
News categories: FreeWheel, Thomas Bremond, Advertising, Digital TV, Europe, Market Research

FreeWheel cuts inefficiencies in the local TV advertising process
Apr 9, 2019 – FreeWheel (Nasdaq: CMCSA) has launched enhancements to its Strata platform that will bring additional automation to the local TV advertising process. These enhancements will bring greater efficiencies to many of the tasks associated with buying such advertising.
News categories: FreeWheel, Joy Baer, Adam Herman, Brett Jenkins, Advertising, Big Data, Digital TV, USA

PureFlix.com taps 24i Media to reach more screens
Apr 8, 2019 – 24i Media has announced that it has built and deployed a suite of video apps for PureFlix.com, an SVOD service serving consumers in the U.S. and Canada. PureFlix.com is using 24i’s SmartOTT solution to power its SVOD service on a broad array of platforms and devices.
News categories: 24i Media, PureFlix, Martijn van Horssen, Ramon Duivenvoorden, Marc Beckwitt, Apps, Canada, Digital TV, NABShow, OTT, USA

FreeWheel to help Hearst Television bring video inventory to advertisers
Apr 8, 2019 – Hearst Television and FreeWheel (Nasdaq: CMCSA) have announced that they have partnered to offer an OTT video solution to advertisers. Hearst Anyscreen, Hearst's OTT advertising product, will use FreeWheel’s Monetization and Revenue Management platform for access to OTT video inventory.
News categories: FreeWheel, Hearst, James Rooke, Adam Noble, Jason DeMarco, Advertising, Digital TV, OTT, USA

Linear TV and Premium Digital Video increasingly converging
Mar 27, 2019 – FreeWheel has announced the launch of its fourth quarter Video Marketplace Report (VMR). 2018 marked a big year in the coming together of linear TV and premium digital video, and significant industry moves to unify advertising across both sectors.
News categories: FreeWheel, David Dworin, Advertising, Digital TV, Market Research, USA

FreeWheel launches DRIVE data-driven TV advertising in the UK
Mar 26, 2019 – FreeWheel has launched DRIVE for the UK market: a suite of advertising solutions for the TV ecosystem that gives marketers real-time reach across premium audiences — covering the full scope of OTT, STB VOD, connected TV and digital video.
News categories: FreeWheel, Massimo de Magistris, Advertising, Big Data, OTT, UK

Comcast launches streaming platform for Xfinity Internet customers
Mar 21, 2019 – Comcast has announced the launch of Xfinity Flex. Available to Xfinity Internet customers, the service consists of a 4K HDR streaming TV device with voice remote, packaged with Comcast’s home WiFi, mobile, security, and automation services.
News categories: Comcast, Matt Strauss, Digital TV, OTT, Set Top Box, Smart Home, USA

Thirty-nine more companies join the SRT Alliance
Mar 21, 2019 – The SRT Alliance has announced that 39 more companies have recently endorsed the SRT protocol for low latency video streaming, including broadcast industry giants Imagine Communications, Net Insight, Red Bee Media and Telestream.
News categories: SRT Alliance, David Heppe, Steve Russell, Content Distribution, Digital TV, Media Player, NABShow, OTT, Worldwide