Digital TV News: Dan Rosenfeld

73% of US advertisers now using addressable TV advertising
Aug 1, 2023 – Go Addressable and Advertiser Perceptions have released research showing that in the U.S. 73% of marketers are using addressable TV, compared to 63% when the study was conducted one year ago.
News categories: Go Addressable, Advertiser Perceptions, Dan Rosenfeld, Jen Soch, Advertising, Digital TV, Market Research, USA

Comscore to provide measurement for Xandr's addressable offering
Aug 14, 2019 – Comscore will be the measurement provider for Xandr's Addressable offering, inclusive of DIRECTV, Altice USA, and Frontier. The deal is designed to give advertisers reliable third-party measurement across the leading U.S. live linear addressable footprint.
News categories: Comscore, Xandr, Scott Worthem, Dan Rosenfeld, Advertising, Big Data, Digital TV, USA