Digital TV News: David Shim
4C expands partnership with Placed for TV and OTT audiences & measurement
Jun 5, 2019 – 4C has announced the growth of its partnership with Placed. Advertisers can now leverage Placed data in the Scope by 4C platform to define audiences for TV and OTT, as well as measure the lift in store visits due to ad exposure.
News categories:
4C Insights, Placed, Lance Neuhauser, David Shim, Advertising, Big Data, Digital TV, USA
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