Digital TV News: David U. Simon
Connected TV emerges as advertising's fastest-growing video segment
Jun 7, 2018 – Marketers plan to dramatically increase their budget commitments to Connected Television (CTV). In fact, 78% of marketers surveyed plan to buy ad inventory on streaming TV within the next 12 months, according to the latest SteelHouse survey.
News categories:
SteelHouse, David U. Simon, Advertising, Digital TV, Market Research, Streaming, USA
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