Digital TV News: Digital TV Research

Australians turn to multiple subscriptions for entertainment
Aug 19, 2019 – Australians have a growing taste for sports and video entertainment content, sending the SVOD services market to new heights, reaching 12.3 million total subscriptions at the end of June 2019, according to research from Telsyte.
News categories: Telsyte, Foad Fadaghi, Alvin Lee, Australia, Digital TV, OTT, Subscribers

Amobee launches data marketplace for connected TV and multiscreen advertising
Aug 15, 2019 – Amobee has announced the launch of a comprehensive data marketplace for connected TV advertising, providing brands and agencies with access to a vast library of data for activation across connected TV and converged cross-screen campaigns.
News categories: Amobee, Aleck Schleider, Chris Langel, Jared Gach, Grant Ries, Advertising, Big Data, Digital TV, OTT, USA

Sky Media reveals power of addressable TV
Aug 15, 2019 – Sky Media has announced that it has partnered with BVA BDRC, Differentology and Affectiva to measure the impact of addressable TV campaigns using its AdSmart product. The extensive study included facial coding and emotional analytics.
News categories: Sky Media, Jamie West, Advertising, Big Data, Digital TV, Market Research, UK

Global smart speaker sales grow 96% to 30.3 million in Q2 2019
Aug 14, 2019 – Global sales of smart speakers continued to soar in the second quarter of 2019, reaching 30.3 million units, nearly double the same period in 2018, according to Strategy Analytics. With a 21.9% share Amazon remained the leading brand, although its share has fallen.
News categories: Strategy Analytics, David Watkins, David Mercer, Market Research, Smart Home, Worldwide

U.S. STB energy agreement savings top $5 billion
Aug 13, 2019 – Consumers saved approximately $1.6 billion in energy costs in 2018 alone as a result of the voluntary set-top box energy conservation agreement among pay-TV providers, manufacturers, energy efficiency advocates and the CTA and NCTA.
News categories: Consumer Technology Association, NCTA, Natural Resources Defense Council, Doug Johnson, Neal Goldberg, Noah Horowitz, Digital TV, Market Research, Set Top Box, USA

Comcast Spotlight launches Local TV attribution with TVSquared
Aug 7, 2019 – Comcast Spotlight has announced the launch of an attribution solution that will bring greater accountability to local TV advertising. The product, launched in partnership with TVSquared, allows local cable TV advertisers to measure lower-funnel activity.
News categories: Comcast Spotlight, TVSquared, Hank Oster, Jo Kinsella, Advertising, Big Data, Digital TV, USA

Telaria/Sling TV study shows CTV key to reaching GenZennial voters
Aug 7, 2019 – Telaria (NYSE:TLRA) has published research in partnership with Sling TV, illustrating how Connected TV (CTV) will be the key platform for political advertisers to reach U.S. GenZennial voters, regardless of party affiliation.
News categories: Telaria, Sling TV, Karen Ring, Dave Antonelli, Advertising, Digital TV, Market Research, OTT, USA

Half of UK homes now subscribe to TV streaming services
Aug 7, 2019 – Around half of all UK homes now subscribe to TV streaming services according to Ofcom’s Media Nations report. The number of UK households signed up to the most popular streaming platforms increased from 11.2m (39%) in 2018 to 13.3m (47%) in 2019.
News categories: Ofcom, Yih-Choung Teh, Digital TV, Market Research, OTT, UK

U.S. pay TV households to decline 4.2% this year
Aug 6, 2019 – Cord-cutting in the US continues to accelerate, with the number of cord-cutting households jumping another 19.2% this year. According to eMarketer, the number of households without a traditional pay TV subscription is quickly approaching those that have one.
News categories: eMarketer, Eric Haggstrom, Digital TV, Market Research, USA