Digital TV News: DoubleVerify

DoubleVerify identifies first scaled CTV botnet attack
Nov 16, 2018 – DoubleVerify (DV) has announced the identification of a new bot network specifically targeting Connected TV (CTV) devices. DV uncovered the botnet after the company saw a 40% spike in traffic from CTV devices.
News categories: DoubleVerify, Wayne Gattinella, Roy Rosenfeld, Advertising, Digital TV, Market Research, OTT, Set Top Box, USA

Innovid adds VAST inventory support across major vendors
Jul 18, 2018 – Innovid has announced support for third party viewability measurement from all major vendors in VAST inventory. Complete video viewability measurement was previously only available in VPAID inventory. On mobile and connected TV, VAST is more commonly used than VPAID.
News categories: Innovid, Michael Tuminello, Felix Hansen, Saar Paamoni, Dale Older, Dan Fichter, Advertising, Digital TV, Mobile, OTT, USA