Digital TV News: EBS

Telefónica invites start-ups to develop digital home apps for Movistar+
Sep 16, 2020 – Telefónica has launched 'Telefónica Activation Programme: Living Apps', aimed at startups that wish to take advantage of Telefónica’s TV platform, Movistar+, to develop digital home experiences for the company's customers.
News categories: Telefónica, Irene Gómez, Digital TV, Spain

Verizon Media offers header bidding-like solution for OTT publishers
Sep 15, 2020 – Verizon Media has launched OTT Smart Auction, a header bidding-like solution for OTT publishers. OTT Smart Auction enables OTT programmatic demand to compete with reserved demand in a real-time auction on a publisher's ad server.
News categories: Verizon Media, Iván Markman, Advertising, Big Data, Digital TV, OTT, USA, Worldwide

TV3 to trial 5G immersive sport at Superbike World Championship
Sep 15, 2020 – Catalonia's TV3 is to trial a 5G immersive sport experience at the MOTUL FIM Superbike World Championship (WorldSBK), due to take place at Circuit de Barcelona-Catalunya from the 18th to 20th of September.
News categories: TV3, Guttmann Institute, IRI-UPC, Kataclack, Vodafone, 5G, Digital TV, Spain, VR

Finns prefer to watch streaming services on the TV
Sep 15, 2020 – A TV screen is still the most popular choice for keeping up with the content in paid streaming services, according to DNA’s Digital Lifestyle survey. The TV is still the most common viewing device in the home.
News categories: DNA, Mervi Rouvinen, Digital TV, Finland, Market Research, OTT, Set Top Box

On Addressability playbook launched
Sep 14, 2020 – The founding members of On Addressability – Charter’s Spectrum Reach, Comcast Advertising and Cox Media – have announced the launch of the On Addressability playbook to help the television industry 'turn on' addressability.
News categories: On Addressability, Marcien Jenckes, David Kline, Louis Gump, Advertising, Big Data, Cable TV, Digital TV, Set Top Box, USA

StarHub TV+ service and set-top box launched
Sep 10, 2020 – StarHub has announced StarHub TV+ is an all-in-one offering giving customers streaming services, apps and TV programmes through a single platform. The service is supported by a new StarHub TV+ Box bsaed on Android TV.
News categories: StarHub, Johan Buse, Android TV, Digital TV, Fibre, Set Top Box, Singapore, TV Everywhere

OzTAM adds co-viewing to BVOD reporting
Sep 10, 2020 – OzTAM has introduced CTV co-viewing data to its VPM Report. The enhancement evolves the VPM service from a 1:1 people-to-device measure for BVOD to reflect that people often watch BVOD content together on a CTV.
News categories: OzTAM, Doug Peiffer, Advertising, Australia, Big Data, Digital TV, Market Research, OTT

Globecast provides OTT services to multiple African broadcasters
Sep 2, 2020 – Globecast has provided a range of TV Everywhere OTT services to multiple African broadcasters, including the creation of live streaming OTT services, CDN provisioning and end-to-end project management.
News categories: Globecast, Frederic Torasso, Lionel Antoine, Africa, Apps, Content Distribution, Digital TV, OTT

CTV more effective than linear in driving consumer behaviors
Aug 25, 2020 – Unruly has released a report on consumer attitudes and consumption habits around connected TV (CTV) during the COVID-19 pandemic. One takeaway is that CTV advertising performs better than linear TV across key indicators.
News categories: Unruly, Terence Scroope, Advertising, Big Data, COVID-19, Digital TV, Market Research, OTT, UK, USA