Digital TV News: Ed Davis

OpenAP Market audience-based advertising platform launched
Oct 8, 2019 – OpenAP, the advanced advertising company owned by Fox Corporation, NBCUniversal and Viacom, has launched OpenAP Market, a marketplace that offers video advertising inventory and audience-based buying across the largest collection of digital and linear TV programming.
News categories: OpenAP, David Levy, Meredith Brace, Krishan Bhatia, John Halley, AJ Kintner, Advertising, Big Data, Digital TV, USA, Worldwide

true[X] and Innovid partner to bring Engagement Ads to living room devices
Oct 17, 2017 – true[X] and Innovid have announced a partnership that powers Engagement Ads for living room TV devices. The partnership has launched with engagement-powered viewing for FX Network’s Fall 2017 content on the Roku platform and is available to all true[X] long-form video partners.
News categories: Innovid, true[X], Tal Chalozin, Ed Davis, Advertising, Digital TV, OTT, Set Top Box, USA

Intel Opens Software App Store, Offers New Intel Atom Chips
Sep 14, 2010 – At the Intel Developer Forum, Intel (NASDAQ: INTC) outlined its forthcoming Intel® Atom™ processor CE4200, the next-generation CE SoC that enables 3-D-TV video, 'sync-and-go,' and power-saving capabilities for a 'smart TV' experience.
News categories: Intel Corp, Digital TV, ICs, Semiconductor, Set Top Box, Smart TV