Digital TV News: Edison Research
Smart audio report offers insight into user behavior and attitudes
Jul 18, 2018 – With smart speaker ownership over 43M in the U.S., these devices have quickly expanded beyond first adopters. An NPR/Edison Research report offers a preview into the realities of mainstream use and reveals opinions about brand activations and messaging within the voice assistant ecosystem.
News categories:
NPR, Edison Research, Market Research, Smart Home, USA
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