Digital TV News: Eitan Kassif

Kantar to continue delivering TV trading currency in Israel
Dec 11, 2019 – The Israel Audience Research Board (IARB) have appointed Kantar to operate Israel’s TV trading currency for the next seven years, with the option of an extension until 2030. The existing TV audience measurement service will also be expanded.
News categories: Kantar, Israel Audience Research Board, Eitan Kassif, Rony Aran, Advertising, Big Data, Digital TV, Israel