Digital TV News: Elizabeth Parks

46% of U.S. pay-TV subs interested in adding Smart Home services
Feb 6, 2024 – Parks Associates' research reveals that 46% of U.S. pay-TV subscribers find home control and interactive features, provided through their TV service, appealing or very appealing.
News categories: Parks Associates, Elizabeth Parks, Digital TV, Market Research, Smart Home, USA

Tizen most popular Smart TV purchased in US in 2023
Jan 8, 2024 – Parks Associates has released research showing that 66% of US internet households now own a smart TV. The Q3 2023 survey shows that the most popular smart TV OS is Samsung's Tizen at 35%.
News categories: Parks Associates, Sarah Lee, Elizabeth Parks, CES2024, Digital TV, Market Research, Smart TV, TV OS, USA

U.S. consumer spending on video streaming services drops 25%
Apr 5, 2023 – According to Parks Associates, US internet households spent $69 per month on OTT services in 3Q 2022, down from $90 in 1Q 2021, though the market remains saturated with 87% having at least one service.
News categories: Parks Associates, Elizabeth Parks, Digital TV, Market Research, Streaming, USA

63% of U.S. internet households own a Smart TV
Jan 13, 2023 – Parks Associates research shows 63% of U.S. internet households own a smart TV, up from 38% in 2015. The company's OTT Video Market Tracker highlights how companies like Roku have transformed the role of the TV in the home.
News categories: Parks Associates, Elizabeth Parks, CES2024, Digital TV, Market Research, Smart Home, Smart TV, Streaming, USA

U.S. consumers watch over six hours of video per week on their mobiles
Nov 30, 2022 – Parks Associates finds that consumers have maintained recent increases in the time they spend watching video on their mobile phones, while time spent consuming video on a TV set, tablet, and computer continues to decrease.
News categories: Parks Associates, Elizabeth Parks, Digital TV, Market Research, Streaming, USA

35 million US internet households interested in cloud gaming subscription
Sep 26, 2022 – Parks Associates estimates that more than 35 million U.S. internet households are interested in subscribing to a cloud gaming service, with demand growing to nearly 39 million households by 2024.
News categories: Parks Associates, Elizabeth Parks, Dr. Dhananjay Lal, Digital TV, Gaming, Market Research, USA

32 million U.S. households are OTT video 'service hoppers'
Mar 31, 2022 – Parks Associates reseaarch has found that 36% of OTT subscribers, roughly 32 million U.S. households, are 'service hoppers', OTT subscribers who switched between services and resubscribed multiple times in the previous twelve months.
News categories: Parks Associates, Elizabeth Parks, Digital TV, Market Research, Streaming, USA

Over 50% of U.S. households now combine a Big 3 SVOD service with at least one other
Sep 13, 2021 – Consumer data from Parks Associates has revealed that 54% of US broadband households now combine one of the Big 3, Netflix, Amazon, and Hulu, with at least one other subscription OTT service.
News categories: Parks Associates, Elizabeth Parks, Digital TV, Market Research, Streaming, USA

U.S. cord-cutters averaging $85 per month on OTT services
Aug 5, 2021 – Research from Parks Associates finds U.S. cord-cutters are spending $85 per month on average for their online pay-TV or standalone subscription-based services, roughly $30 less than they were paying for traditional pay TV.
News categories: Parks Associates, Elizabeth Parks, Broadcast, Digital TV, Market Research, Streaming, USA