Digital TV News: Eric Meyrowitz
Hearst Television moves to impressions-based selling of Local TV ad inventory
Sep 18, 2019 – Hearst Television has announced that its stations will begin transacting advertising-sales agreements based on audience impressions – a metric reflecting a program's viewer numbers and the common audience-measurement currency for video-viewing platforms.
News categories:
Hearst Television, Jordan Wertlieb, Eric Meyrowitz, Advertising, Digital TV, USA
Hearst Television and Nielsen reach agreement for ratings and insights
Dec 20, 2018 – Nielsen (NYSE: NLSN) and Hearst Television have announced a comprehensive renewal agreement for local and national television and radio ratings, behavioral insights and measurement services.
News categories:
Nielsen, Hearst Television, Jeff Wender, Eric Meyrowitz, Advertising, Digital TV, USA
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