Digital TV News: Extreme Reach

Hotstar sets streaming world record with 25.3 million concurrent viewers
Jul 15, 2019 – Hotstar set a new record during the India vs New Zealand ICC Cricket World Cup semi-final. The platform registered 25.3 million concurrent viewers, shattering its own previous world record of 18.6 million set during the VIVO IPL 2019 final.
News categories: Hotstar, Varun Narang, Vinod Thadani, Canada, Digital TV, India, OTT, Subscribers, USA

49% of U.S. video ad impressions going to connected TV
Jun 26, 2019 – With impressions increasing nearly 60% Y-o-Y, connected TV advertising now accounts for nearly half of impressions served in the U.S. according to Extreme Reach, highlighting the massive impact of CTV on multiple aspects of digital advertising.
News categories: Extreme Reach, Mary Vestewig, Advertising, Digital TV, Market Research, OTT, USA

SERAPHIC and CVTE offer customisable Freeview Play 4K TV solution
Jun 14, 2019 – CVTE has worked with SERAPHIC to provide a Freeview Play compliant 4K TV solution for smart TV brands targeting the UK market. CVTE and SERAPHIC together offer a customized UI for the TV brands and help them deliver competitive Freeview Play products.
News categories: SERAPHIC, CVTE, Xinwen Xue, Ziyuan Zhong, Digital TV, HbbTV, Smart TV, UK, UX

Channel 4 lets advertisers use their own audience segments across its platforms
Jun 5, 2019 – Channel 4 has announced Project Agora, a Channel 4-developed technology that enables advertisers to match their own custom audience segments across Channel 4 platforms in a cookie-less, GDPR compliant way for the first time.
News categories: Channel 4, Jonathan Allan, Jonathan Lewis, Advertising, Big Data, Digital TV, UK

Entertainment & Media - Now it’s getting personal
Jun 5, 2019 – According to PwC, consumers are embracing the expanding opportunities to enjoy media experiences tailored to their needs, and companies are designing offerings and business models to revolve around those personal preferences.
News categories: PwC, Wilson Chow, Ennèl van Eeden, Digital TV, Market Research, Worldwide

Extreme Reach launches Sell-Side ad distribution platform
Jun 3, 2019 – Extreme Reach (ER) has announced the launch of AdBridge for Sellers. AdBridge for Sellers connects the buy and sell sides to simplify the distribution of ad creative to every serving point: OTT, VOD, CTV, Digital and linear TV.
News categories: Extreme Reach, Bunker Sessions, Tim Conley, Advertising, Digital TV, USA

Extreme Reach platform connects all creative with any media placement
May 9, 2019 – Extreme Reach has launched AdBridge, a platform to automatically prepare and connect all creative with any media placement. AdBridge integrates asset preparation, TV delivery, video ad serving, Talent & Rights management and overall creative asset management in one platform.
News categories: Extreme Reach, Tim Conley, Matt Timothy, Advertising, Digital TV, USA

VideoAmp raises $70 million in new funding
May 1, 2019 – VideoAmp has announced that it has raised $70 million in new funding led by The Raine Group. The Raine Group invested $50 million in this growth round of financing, with Ankona Capital contributing an additional $20 million.
News categories: VideoAmp, The Raine Group, Ankona Capital, Ross McCray, Erik Hodge, Peter Liguori, Advertising, Big Data, Digital TV, OTT, USA, Venture Capital

Global SVoD revenues to grow 25% in 2019 to $36bn
Apr 18, 2019 – SVoD continues to resonate with consumers across the globe. A report from Futuresource Consulting reveals that SVoD already reaches more than 60% of households in North America, 26% in Western Europe, 21% in Asia-Pacific and 19% in LATAM.
News categories: Futuresource Consulting, David Sidebottom, Digital TV, Market Research, OTT, Worldwide