Digital TV News: Frans Vermeulen

Pluto TV selects Tru Optik for audience-based ad measurement
Oct 11, 2018 – Pluto TV has announced that it has selected Tru Optik to power audience-based advertising and campaign measurement across Pluto’s OTT and CTV inventory. Pluto TV is using audience targeting, validation and measurement from Tru Optik’s OTT Marketing Cloud.
News categories: Tru Optik, Pluto TV, Frans Vermeulen, Rich Calacci, Advertising, Digital TV, OTT, USA

Tru Optik and SpotX partner to power connected TV ad marketplace
Oct 2, 2018 – Tru Optik and SpotX have announced that via Tru Optik's OTT Data Marketplace, publishers using SpotX's Audience Management Engine will be able to pre-segment and validate audiences across all OTT devices before making them available for advertisers to buy programmatically.
News categories: SpotX, Tru Optik, Jeremy Straight, Frans Vermeulen, Jason DeMarco, Advertising, Digital TV, OTT, USA