Digital TV News: Garrett Winkler
a4 announces multiscreen IP-authenticated addressable OTT solution
Mar 1, 2019 – a4, a division of Altice USA (NYSE: ATUS), has announced the launch of its national, cross-screen OTT solution to help advertisers looking to reach highly targeted audiences in streaming environments and through connected TVs (CTV).
News categories:
a4, Wael Sabra, Garrett Winkler, Advertising, Big Data, Digital TV, Streaming, USA
Roku introduces Audience Marketplace for OTT ad sellers and buyers
Jun 27, 2018 – Roku (NASDAQ: ROKU) has introduced Audience Marketplace, a new way advertising buyers and sellers can more effectively target audiences on the Roku platform in the U.S. Audience Marketplace uses Roku’s first-party data and proprietary ad technology.
News categories:
Roku, Seth Walters, Larry Allen, Garrett Winkler, Advertising, Big Data, Digital TV, Set Top Box, Streaming, USA
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