Digital TV News: Guy Edri

Teads partners with VIDAA on Hisense CTV native display ads
Feb 5, 2024 – Teads has announced an exclusive international partnership with VIDAA USA to extend advertiser reach with CTV native display inventory on its smart TV OS.
News categories: Teads, VIDAA, Jeremy Arditi, Guy Edri, Amanda Erlbacher, Advertising, Digital TV, Smart TV, TV OS, USA, Worldwide

Vestel to produce VIDAA-based Smart TVs for Europe
Jan 9, 2023 – VIDAA has signed a partnership with Vestel to provide its turnkey operating system. The deal will expand the presence of the VIDAA platform in Europe, powering Toshiba branded TVs starting in 2023.
News categories: VIDAA, Vestel, Guy Edri, Turan Erdogan, CES2024, Digital TV, Europe, Smart TV, TV OS

VIDAA brings Smart TV OS to the U.S. market with Hisense
Jan 6, 2023 – VIDAA has launched its OS in the U.S. market on Hisense Smart TVs following a large-scale deployment in Latin America, completing the global distribution of VIDAA in all major markets.
News categories: VIDAA, Guy Edri, Digital TV, Smart TV, TV OS, USA

VIDAA brings football to Google TV and Android TV
Dec 2, 2022 – VIDAA has announced that Google TV and other Android TV OS devices will carry VIDAA sports content, which includes FIFA+. Tremor International (AIM/NASDAQ: TRMR) will act as the exclusive global CTV monetization platform.
News categories: VIDAA, Google, Tremor International, Guy Edri, Advertising, Digital TV, Smart TV, Streaming, TV OS, Worldwide

Amagi to power VIDAA's global FAST service expansion
Aug 16, 2022 – Amagi has announced a content distribution agreement with VIDAA. The partnership gives VIDAA users in the Americas, Australia, and the UK access to Amagi's network of FAST channels and AVOD assets.
News categories: Amagi, VIDAA, Guy Edri, Srinivasan KA, Advertising, Australia, Digital TV, Europe, Latin America, Smart TV, Streaming, TV OS

FIFA+ to launch on Hisense VIDAA TVs ahead of World Cup
Jul 1, 2022 – FIFA+ is to launch on Hisense VIDAA-powered devices from this summer onwards. Hisense will make the new platform available on the company’s VIDAA-powered TVs, and will be downloadable directly on to devices.
News categories: FIFA, Hisense, Charlotte Burr, Guy Edri, Apps, Digital TV, Smart TV, Worldwide

Tremor International makes strategic investment in VIDAA
Jun 21, 2022 – Tremor International (AIM/NASDAQ: TRMR) has agreed to make a $25 million investment in VIDAA. Over time, VIDAA will grant exclusivity to the Unruly SSP and Spearad ad server, and the companies have extended their agreement to share VIDAA ACR data.
News categories: Tremor International, VIDAA, Hisense, Ofer Druker, Guy Edri, Dr. Lan Lin, Advertising, Big Data, Digital TV, MandA, Smart TV, Worldwide

VIDAA and SeaChange partner on ad insertion for VIDAA tv
Apr 4, 2022 – VIDAA USA and SeaChange International (NASDAQ: SEAC) have partnered to jointly develop a streaming and ad insertion solution to accelerate the expansion of free ad-supported content on VIDAA tv globally.
News categories: SeaChange, VIDAA, Chris Klimmer, Guy Edri, Advertising, Content Distribution, Digital TV, Smart TV, Streaming, Worldwide

VIDAA selects Unruly SSP and ad server to provide inventory access
Jan 13, 2022 – VIDAA has selected Unruly as its Sell-side Platform (SSP) enabling global access to its video and native display media. VIDAA will also integrate Unruly’s ad server to enable greater control over CTV ad delivery.
News categories: Unruly, VIDAA, Kenneth Suh, Guy Edri, Advertising, Big Data, Digital TV, Smart TV, Streaming, Worldwide