Digital TV News: Hearst

More than 11 million addressable TVs for VIZIO in the U.S.
Jun 9, 2021 – VIZIO (NYSE: VZIO) now has more than 11.2 million addressable TVs in the U.S. capable of frame-accurate dynamic ad insertion, representing a significant milestone for the addressable advertising consortium, Project OAR.
News categories: VIZIO, Adam Gaynor, Kristine Bayles, Darren Sherriff, JP Colaco, Steve Silvestri, Advertising, Digital TV, Smart TV, Streaming, USA

Beachfront completes OAR-compliant ad trial on VIZIO TVs
May 5, 2021 – Beachfront has completed an addressable TV ad execution with VIZIO adhering to the technical specifications of Open Addressable Ready (OAR). The execution used Beachfront’s Unified Decisioning product.
News categories: Beachfront, VIZIO, Frank Sinton, Adam Gaynor, Dan Callahan, Advertising, Digital TV, Smart TV, Streaming, USA

Univision signs up to Project OAR
Feb 2, 2021 – Univision has announced that it has joined Project OAR, the consortium of American media companies created to establish a common technology for dynamic, addressable advertising management for TV.
News categories: Univision, Project OAR, Donna Speciale, Adam Gaynor, Advertising, Big Data, Digital TV, USA

Triveni Digital powers NextGen TV at first Hearst station
Jan 5, 2021 – Hearst Television is deploying a software-based ATSC 3.0 solution from Triveni Digital for WMOR-TV in Tampa, Florida. WMOR-TV is the first Hearst station in the multimedia company's transition to NextGen TV.
News categories: Triveni Digital, Hearst, Ralph Bachofen, Brian Darragh, ATSC 3, Content Distribution, Digital TV, USA

Local broadcasters collaborate to launch NextGen TV in Florida
Dec 1, 2020 – Local TV stations in Florida have banded together to launch NEXTGEN TV along the gulf coast. WMOR-TV will serve as the host station for NEXTGEN TV signals from WMOR-TV, WFTS-TV, WFLA-TV, WTSP-TV, and WTVT-TV.
News categories: Pearl TV, Anne Schelle, ATSC 3, Content Distribution, Digital TV, USA

NEXTGEN TV begins for five local TV stations in Oklahoma City
Oct 8, 2020 – Five local TV stations in Oklahoma City - KOCO-TV, KFOR-TV, KOKH-TV, KOCB and KAUT - have begun broadcasting with ATSC 3.0. Oklahoma City is the seventh launch of ATSC 3.0 for BitPath this year.
News categories: BitPath, Sinclair Broadcast, Nexstar Media, KOCO-TV, John Hane, Mark Aitken, Brett Jenkins, Brent Hensley, ATSC 3, Content Distribution, Digital TV, USA

AdLedger pilots OTT video ad deployment using blockchain
Sep 24, 2020 – AdLedger has announced results from its CryptoRTB pilot. The protocol was used by MadHive and Beachfront to address three problems in the digital advertising industry: fraud, transparency, and consumer privacy.
News categories: AdLedger, MadHive, Beachfront, Christiana Cacciapuoti, Adam Helfgott, Frank Sinton, Advertising, Big Data, Digital TV, Streaming, USA

Sinclair Broadcast joins Pearl TV broadcast business organization
Feb 6, 2020 – Pearl TV has welcomed Sinclair Broadcast Group (Nasdaq: SBGI) as the organization’s ninth member, a move that boosts the reach of Pearl-member stations to nearly half of all broadcast television stations in the United States.
News categories: Pearl TV, Sinclair Broadcast, Anne Schelle, Chris Ripley, ATSC 3, Digital TV, USA

Xandr adds Clypd to its portfolio of products and services
Oct 18, 2019 – Xandr has added clypd to its portfolio of products and services. As part of the Xandr family, clypd will accelerate converged buying and selling across addressable TV, data-driven linear TV, mobile, and OTT channels on streaming video services.
News categories: Xandr, clypd, Advertising, Big Data, Cable TV, Digital TV, MandA, Streaming, USA