Digital TV News: Hub Research

vMVPD services haven’t yet caught on in the U.S.
May 8, 2017 – Virtual MVPDs were developed as a less-expensive alternative to traditional MVPD subscriptions. But over the time these services have been available, there’s been no appreciable drop in the number of viewers who subscribe to pay TV, according to Hub Research.
News categories: Hub Entertainment Research, Peter Fondulas, Jon Giegengack, Digital TV, Market Research, OTT, USA

CTAM releases study results on U.S. TV Everywhere viewing
Apr 20, 2017 – CTAM and Hub Entertainment Research have released results of a recent tracking study on TV Everywhere (TVE) viewing, based on reported consumer data collected continuously across a six-month span, August 2016 to January 2017.
News categories: CTAM, Hub Entertainment Research, Anne Cowan, Peter Fondulas, Digital TV, Market Research, TV Everywhere, USA

Hub Research confirms viewers prefer to pay for TV networks à la carte
Mar 23, 2017 – Hub’s new study, 'Let’s Get Ready to Bundle,' confirms that consumers would prefer a TV service model where they select, and pay for, only the individual networks they’re most interested in watching.
News categories: Hub Entertainment Research, Peter Fondulas, Digital TV, Market Research, USA

SVOD becomes dominant U.S. model for accessing TV online
May 4, 2016 – According to a study by Hub Entertainment Research, streaming subscription has become the dominant model for accessing TV online in the U.S., clearly outpacing ad-supported aggregators, TV Everywhere, and transactional services.
News categories: Hub Research, Peter Fondulas, Jon Giegengack, Digital TV, Market Research, Mobile, OTT, USA

Tablets and phones popular for video, but not for live TV
Sep 17, 2015 – New data from Hub Research shows a dramatic growth in the use of tablets and smartphones for TV viewing in the U.S. However, the popularity of mobile devices has not created a demand for streaming live TV to tablets and smartphones.
News categories: Hub Research, Peter Fondulas, Jon Giegengack, Digital TV, Market Research, Mobile, OTT, Smart TV, USA