Digital TV News: Hulu

Third of Netflix subscribers might switch to a cheaper, ad-supported tier
Jul 9, 2019 – There has been speculation that Netflix will introduce an ad-based tier. According to TDG, a third of Netflix users would consider changing to such a less-expensive option, with more than half of those moderately likely to or definitely would switch.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, OTT, USA

WarnerMedia names upcoming D2C service HBO Max
Jul 9, 2019 – WarnerMedia has unveiled HBO Max as the name of its new streaming service. The service will include an extensive collection of exclusive original programming as well as content from WarnerMedia’s portfolio of brands and libraries.
News categories: WarnerMedia, Robert Greenblatt, Digital TV, OTT, USA

49% of U.S. video ad impressions going to connected TV
Jun 26, 2019 – With impressions increasing nearly 60% Y-o-Y, connected TV advertising now accounts for nearly half of impressions served in the U.S. according to Extreme Reach, highlighting the massive impact of CTV on multiple aspects of digital advertising.
News categories: Extreme Reach, Mary Vestewig, Advertising, Digital TV, Market Research, OTT, USA

Atari VCS home gaming and entertainment platform unveiled
Jun 13, 2019 – Atari has made further announcements about its Atari VCS home gaming and entertainment platform. As well as gaming, the Atari VCS is optimized for video entertainment. The system is 4K HDR capable and supports video apps such as Netflix, Hulu, and Showtime.
News categories: Atari, Digital TV, Games Console, OTT, Semiconductor, Set Top Box, USA

Mobile time surpasses TV time in the U.S.
Jun 5, 2019 – This year, for the first time, US adults will spend more time using their mobile devices than they will spend watching TV, with smartphone use dominating mobile time, according to eMarketer.
News categories: eMarketer, Yoram Wurmser, Eric Haggstrom, Digital TV, Market Research, Mobile, USA

VIZIO announces SmartCast 3.0 smart TV experience rollout
May 21, 2019 – VIZIO has announced new features coming to VIZIO SmartCast 3.0, the latest iteration of its smart TV experience designed to bring users more of the entertainment they love, all in one place. The new updates and features will begin to roll out in the coming weeks.
News categories: VIZIO, Bill Baxter, Apps, Digital TV, OTT, Smart Home, Smart TV, USA, UX

MainStreaming secures $6 million funding
May 15, 2019 – MainStreaming has announced it has secured $6 million in a new round of funding, bringing its total raised to over $10 million. This round was led by Indaco Venture Partners SGR, together with Sony Innovation Fund and existing investor, United Ventures.
News categories: MainStreaming, Indaco, Sony Innovation Fund, Antonio Corrado, Alvise Bonivento, Gen Tsuchikawa, Content Distribution, Digital TV, Italy, OTT, Venture Capital, Worldwide

Major U.S. pay TV providers lost ~1,325,000 subscribers in 1Q 2019
May 14, 2019 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 1,325,000 net video subscribers in 1Q 2019, compared to a pro forma net loss of about 305,000 subscribers in 1Q 2018.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, OTT, Satellite, Subscribers, USA

Disney and Comcast agree on Hulu's future governance and ownership
May 14, 2019 – Disney (NYSE: DIS) and Comcast (NASDAQ: CMCSA) have announced that Disney will assume full operational control of Hulu, effective immediately, in return for Disney and Comcast entering into a 'put/call' agreement regarding NBCUniversal’s 33% ownership interest in Hulu.
News categories: Comcast, Disney, Digital TV, MnA, OTT, USA