Digital TV News: ILS

MagentaTV strengthens addressable TV business with Equativ
Apr 23, 2024 – Deutsche Telekom has unveiled that it will use Equativ's ad serving and server-side ad insertion technology to advance programmatic, ad server-based TV advertising in Germany.
News categories: Equativ, Deutsche Telekom, Arnaud Créput, Dr. Jörg Richartz, Jean-Baptiste Salvin, Alexander Helmke, Advertising, Big Data, Digital TV, Germany, IPTV

Sky Sports Main Event latency reduced on Entertainment OS devices
Apr 18, 2024 – Sky Sports Main Event viewers will soon be able to watch the channel in low latency, reducing the time between the action on the pitch and watching on Sky Glass and Stream.
News categories: Sky, Digital TV, Gaming, Set Top Box, Smart TV, Streaming, UK, UX

Interactive TV news channel unveiled by ROXi and Sinclair
Apr 15, 2024 – At NAB, ROXi and Sinclair unveiled 3 News Interactive Las Vegas. Powered by ROXi's FastStream, the NEXTGEN TV-delivered channel has the interactivity of an app without the need for an app on the TV.
News categories: ROXi, Sinclair, Rob Lewis, Skip Flenniken, ATSC 3, Content Distribution, Digital TV, NABShow, USA, UX

CTV/OTT expected to be fastest growing media channel in U.S. in 2024
Apr 16, 2024 – Video advertising revenue in the U.S. grew 10.6% YoY in 2023, rising to $52.1 billion. Forty-two percent of this revenue was generated from CTV and OTT, according to research conducted by PwC for the IAB.
News categories: IAB, PwC, David Cohen, Jack Koch, Advertising, Digital TV, Market Research, Streaming, USA

Red Bee Media provides WWTV program and schedule data to REELZ
Apr 16, 2024 – Red Bee Media has announced it is providing REELZ with the WWTV Explorer Service, a program and schedule analysis tool providing access to TV programming and listings, accompanied by metadata.
News categories: Red Bee Media, REELZ, WWTV, Jason Marchese, Steve McGowan, Big Data, Digital TV, USA, UX

Brightcove introduces Smart TV SDKs for Roku, Samsung and LG devices
Apr 15, 2024 – Brightcove (NASDAQ:BCOV) has launched player platforms for Roku, Samsung and LG Smart TVs. The SDKs unlock features in the player framework, including content protection, monetization, and analytics.
News categories: Brightcove, Scott Levine, Digital TV, Media Player, Smart TV, Streaming, Worldwide

NPAW unveils AI companion for accelerated issue resolution
Apr 14, 2024 – NPAW has launched its second-generation AI companion, NaLa, at NAB Show 2024. NaLa 2.0 analyzes large amounts of data collected in the NPAW Suite to pinpoint the cause of issues.
News categories: NPAW, Ferran G. Vilaró, Big Data, Content Distribution, Digital TV, NABShow, QoE, Worldwide

Cineverse enlists Vionlabs and Datatonic for cineSearch
Apr 10, 2024 – Cineverse (NASDAQ: CNVS) has selected Vionlabs and Datatonic as key technology partners for the company's new generative AI search and discovery tool, cineSearch.
News categories: Cineverse, Vionlabs, Datatonic, Google Cloud, Tony Huidor, Marcus Bergström, Valentin Cojocaru, Anil Saboo, Big Data, Digital TV, NABShow, Streaming, USA, UX, Worldwide

MediaKind MK.IO now features low latency streaming with dynamic ad insertion
Apr 10, 2024 – MediaKind has unveiled that it has added low latency streaming with dynamic advertising and blackout support to its cloud streaming platform, MK.IO.
News categories: MediaKind, Cory Zachman, Advertising, Content Distribution, Digital TV, NABShow, Streaming, Worldwide