Digital TV News: INEA

One million downloads for Sinclair's STIRR app
Jul 17, 2019 – STIRR, owned by Sinclair Broadcast (Nasdaq: SBGI), has announced that since launching six months ago it has reached one million app downloads. STIRR is focused on providing viewers across the U.S. with access to live local news and free linear TV channels.
News categories: Sinclair Broadcast, STIRR, Christopher Ripley, Apps, Digital TV, Market Research, OTT, USA

Cyfrowy Polsat launches OTT TV via new set-top-box
Jul 15, 2019 – Cyfrowy Polsat has launched an OTT TV service. The service is available on a new set-top-box, EVOBOX STREAM, either with a contract or PAYG. As well as the OTT TV offering the box can receive free-to-air DTT channels with the addition of a DVB-T antenna.
News categories: Cyfrowy Polsat, Maciej Stec, Digital TV, OTT, Poland, Set Top Box, Terrestrial

egta survey shows continued transformation of the advertising industry
Jul 12, 2019 – Over 100 CEO’s and senior executives from surveyed egta members expect growth in ad spend for both Total Video and Total Audio in the next three years. An exclusive survey carried out by egta sheds light on the continued transformation the advertising industry is expecting.
News categories: egta, Katty Roberfroid, Advertising, Market Research, Worldwide

OpenAP partners with dataxu to power digital audience creation
Jul 11, 2019 – OpenAP has announced that it has selected dataxu as its partner to provide technology and services for advertisers to create audience segments for use in targeted digital campaigns.
News categories: dataxu, OpenAP, Sandro Catanzaro, David Levy, Dave Clark, Advertising, Big Data, Digital TV, USA

Tremor Video combines capabilities with YuMe by RhythmOne
Jul 10, 2019 – Tremor Video has announced that it has combined its capabilities with YuMe by RhythmOne. The new integrated company provides advertisers with even more impactful brand storytelling on one of today’s most popular digital platforms.
News categories: Tremor Video, Anthony Flaccavento, Advertising, Big Data, Digital TV, OTT, USA, Worldwide

SmartLabs becomes Samsung Smart TV App Developer
Jul 10, 2019 – SmartLabs has been awarded Samsung's official Smart TV App Developer status. SmartLabs has extensive expertise in the development of applications for a broad range of devices and screen types: from set-top boxes and mobile devices to Smart TVs.
News categories: SmartLabs, Samsung, Mikhail Grachev, Apps, Digital TV, Smart TV, Worldwide

Sky Media launches Sky Analytics
Jul 4, 2019 – Sky Media is on a journey to make Sky Analytics the one-stop portal for Sky Media campaigns. Starting with AdSmart and On Demand, media and advertising agencies and advertisers can use Sky Analytics to access and control advertising campaigns.
News categories: Sky Media, Stefan Jansen, Tom Vickers, Ian Waddington, Advertising, Big Data, Digital TV, Europe, Ireland, UK

beIN SPORTS renews with Nielsen for U.S. TV ratings
Jul 2, 2019 – beIN SPORTS has signed a TV measurement agreement with Nielsen (NYSE: NLSN) for the U.S. Under the agreement, both beIN SPORTS and beIN SPORTS en Español will continue to receive market intelligence and person-level viewing data for both networks.
News categories: Nielsen, beIN SPORTS, Peter Bradbury, Antonio Briceño, Advertising, Big Data, Digital TV, USA

4C launches solution to help marketers reach cord-cutters and cord-nevers
Jun 27, 2019 – 4C has announced its Elusive Audiences offering. Through the Scope by 4C platform, marketers can use real-time viewership data in combination with first-party data to target viewers who don’t watch linear television, effectively extending reach to untapped audiences.
News categories: 4C Insights, Lance Neuhauser, Advertising, Big Data, USA