Digital TV News: INEA

UK marketers expect to spend more on Advanced TV ads in the next 12 months
Nov 24, 2020 – FreeWheel has revealed that 70% of UK marketers surveyed expect Advanced TV ad spend to grow in the next 12 months. Advanced TV refers to VOD, connected TV, OTT, audience-based linear advertising, programmatic advertising and addressable TV.
News categories: FreeWheel, CoLab, Virginie Dremeaux, Advertising, Digital TV, UK

Nielsen unveils new ID resolution system
Nov 19, 2020 – Nielsen (NLSN) has unveiled an ID resolution system that will underpin its measurement products in a cookieless world. Nielsen will continue to deliver people-based measurement even as existing identifiers can no longer be relied upon.
News categories: Nielsen, Mainak Mazumdar, Advertising, Big Data, USA, Worldwide

TeraVolt wins tender for development at ZDF Mediathek
Nov 19, 2020 – ZDF has awarded the contract for the development of its media library, for HbbTV and Smart TV, to TeraVolt. TeraVolt is to optimize ZDF Mediathek for TV portals as well as for platforms such as MagentaTV and Sky.
News categories: TeraVolt, ZDF, Tobias Fröhlich, Digital TV, Germany, HbbTV, OTT, Smart TV

Ocilion delivers content recommendations with XroadMedia
Nov 19, 2020 – ocilion and XroadMedia have integrated XroadMedia's 'Ncanto' content discovery and recommendation solution into ocilion’s IPTV platform for service providers. Salzburg AG as first customer, with others to follow shortly.
News categories: XroadMedia, ocilion, Salzburg AG, Adolf Proidl, Hans Kühberger, Martin Pölzgutter, Austria, Big Data, Digital TV, IPTV, UX

Verimatrix introduces watermarking for HTML5
Nov 18, 2020 – Verimatrix (Paris:VMX) has announced general availability of its Verimatrix Watermarking anti-piracy technology for HTML5, enabling users to attach a signature to each viewer on an HTML5 streaming platform.
News categories: Verimatrix, Asaf Ashkenazi, Martin Bergenwall, Digital TV, HTML5, Watermarking, Worldwide

Amagi helps BUZZR unify broadcast and streaming operations
Nov 18, 2020 – Amagi has announced that it has enabled BUZZR to transition to cloud-managed broadcast operations. BUZZR has integrated its broadcast workflows, across over-the-air, cable and OTT, onto a single unified platform.
News categories: Amagi, BUZZR, Srinivasan KA, Mark Deetjen, Content Distribution, Digital TV, USA

VIZIO taps Nielsen to measure advanced TV campaigns
Nov 17, 2020 – VIZIO Ads has announced that it will use Nielsen's Digital Ad Ratings to help advertisers better measure and optimize digital audience metrics across VIZIO SmartCast inventory on VIZIO connected TVs (CTV).
News categories: VIZIO Ads, Nielsen, Mike O'Donnell, Scott Brown, Adam Gerber, Advertising, Big Data, Digital TV, Smart TV, USA

U.S. vMVPD subscribers rise in Q3 as traditional multichannel decline slows
Nov 17, 2020 – According to research from Kagan, the number of households in the U.S. subscribing to a package of live, linear networks made gains in the third quarter behind surging popularity for virtual multichannel packages.
News categories: S&P Global, Digital TV, Subscribers, USA

Zixi announces partnership with Google Cloud
Nov 17, 2020 – Zixi has announced an alliance with Google Cloud that allows companies in the media, telecommunications and entertainment verticals to deliver end-to-end broadcast quality live video over IP using Google Cloud.
News categories: Zixi, Google Cloud, Eunice Park, Kip Schauer, Content Distribution, Digital TV, Worldwide