Digital TV News: INEA

Synamedia launches addressable advertising solution
Aug 12, 2020 – Synamedia has introduced Iris, an addressable advertising solution. Iris will create addressable advertising opportunities for pay TV and broadcasters as well as OTT and hybrid service providers to unlock new revenue streams.
News categories: Synamedia, Scott Kewley, Advertising, Big Data, Digital TV, Worldwide

FOX News launches international D2C streaming service
Aug 11, 2020 – FOX News Media has launched FOX News International, a live digital streaming service of linear networks FOX News Channel and FOX Business for international users, with availability in 20 countries by the end of the year.
News categories: FOX News, Suzanne Scott, Digital TV, Germany, Mexico, OTT, Spain, UK

Viya TV+ launches in the US Virgin Islands with Mirada
Aug 10, 2020 – Mirada has announced the commercial launch of its Iris multiscreen solution by Viya. The deployment across the US Virgin Islands brings islanders a cutting-edge entertainment experience through the Viya TV+ service.
News categories: Mirada, Viya, José Luis Vázquez, Mark Jensen, Caribbean, Content Distribution, Digital TV, IPTV, UX

Survata announces enhanced CTV measurement suite
Aug 5, 2020 – Survata has launched an enhanced suite of CTV measurement capabilities. The two cornerstones of the enhancements are a new Targeting Verification technology and expanded scale of the Survata Digital Network.
News categories: Survata, Chris Kelly, Scott Symonds, Jonah Goodhart, Advertising, Big Data, Digital TV, OTT, USA

NAGRA multi-DRM selected for Grupo Express OTT service in Argentina
Aug 4, 2020 – NAGRA (SIX:KUD.S) has announced that Grupo Express has selected NAGRA to enable NOW Express, a multiscreen OTT streaming service for its set-top box and mobile customers in Argentina.
News categories: NAGRA, Grupo Express, Bold MSS, Xavier Fustagueras, Gabriel Forenza, Ariel Droyeski, Argentina, Digital TV, DRM, OTT

INVIDI extends addressable TV partnership with Tata Elxsi
Aug 3, 2020 – INVIDI Technologies and Tata Elxsi have announced an expansion of their relationship to bring addressable television capabilities to pay TV operators in India, Asia-Pacific and MEA.
News categories: INVIDI, Tata Elxsi, Prasad Sanagavarapu, Nitin Pai, Advertising, Big Data, Digital TV, India, Satellite, Set Top Box

Finecast brings audience measurement to Australian BVOD platforms
Aug 3, 2020 – In collaboration with SBS and Australian FTA broadcast partners, Finecast has launched Finecast ID enabling advertisers to measure and manage frequency and reach across the broadcast VOD ecosystem.
News categories: Finecast, SBS, Brett Poole, Adam Sadler, Kim Portrate, Advertising, Australia, Big Data, Digital TV, OTT

Discovery joins On Addressability dynamic ad insertion initiative
Jul 30, 2020 – Discovery has announced that it will join the On Addressability initiative. The initiative enables Discovery to offer advertisers dynamic ad insertion to audiences across the Charter, Comcast and Cox cable TV footprints.
News categories: Discovery, Spectrum Reach, Comcast Advertising, Cox Media, Keith Kazerman, David Kline, Gina Mingioni, Louis Gump, Advertising, Big Data, Cable TV, Digital TV, USA

Amagi delivers 30+ live and linear channels on The Roku Channel
Jul 29, 2020 – Amagi has announced that it now delivers 30+ live and linear channels to The Roku Channel, with Amagi delivering brands such as beIN, Buzzr, Cinedigm, Condé Nast, MGM, PeopleTV, Tastemade, TYT Network, and Yahoo Finance, among others.
News categories: Amagi, Roku, Srinivasan KA, Ashley Hovey, Content Distribution, Digital TV, OTT, Worldwide