Digital TV News: INEA

Vewd and Bitrouter offer integrated ATSC 3.0 software solution
Jan 7, 2020 – Vewd has partnered with BitRouter to pre-integrate BitRouter's ATSC 3.0 and ATSC 1.0 receiver software package with its Vewd OS and Vewd Core. The joint offering accelerates the launch of hybrid TV devices supporting NEXTGEN TV.
News categories: BitRouter, Vewd, Gopal Miglani, Aneesh Rajaram, ATSC, CES2020, Digital TV, Middleware, Set Top Box, Smart TV, USA, UX, Worldwide

Broadcast and cable networks test linear addressable TV ad platform with Nielsen
Jan 7, 2020 – Nielsen (NYSE: NLSN) has announced the beta launch of its Addressable TV platform. As part of the beta, leading programmers will test the solution by running addressable ad campaigns and evaluating how it interoperates with their workflows.
News categories: Nielsen, Kelly Abcarian, Peter Olsen, Kim Kelleher, Mike Dean, Keith Kazerman, Dan Aversano, Advertising, Big Data, Cable TV, Digital TV, USA

E-Vision selects Synamedia for MENA multi-tenant OTT service
Jan 7, 2020 – Synamedia has announced that E-Vision has selected its Infinite platform for a multi-country, multi-tenant OTT service. The platform is already live in Egypt and will launch soon in Saudi Arabia. Additional markets will follow in due course.
News categories: Synamedia, E-Vision, Yves Padrines, Humaid Rashid Sahoo, CES2020, Content Distribution, Digital TV, Egypt, Middle-East, OTT, Saudi Arabia, UX

Nexstar Media and Nielsen conclude measurement services agreement
Jan 6, 2020 – Nielsen (NYSE: NLSN) and Nexstar Media Group (NASDAQ: NXST) have announced an agreement whereby Nielsen will provide a comprehensive suite of measurement services for all broadcast and cable entities across the Nexstar Media Group.
News categories: Nielsen, Nexstar, Peter Bradbury, Timothy Busch, Advertising, Big Data, Digital TV, USA

Survey sees streaming subscription fatigue among U.S. consumers
Jan 6, 2020 – 59% of Americans are not willing to pay more than $20 a month for streaming TV services, according to a survey by The Trade Desk. Furthermore, 75% will not pay more than $30 a month. These results suggest a subscription fatigue threshold for TV streaming services.
News categories: The Trade Desk, Brian Stempeck, Advertising, Digital TV, Market Research, OTT, USA

Project OAR rolls out technologies and showcases Dynamic Ad Insertion at CES
Jan 6, 2020 – Project OAR has announced a series of updates, putting it on track to complete the first stages of its mission, with consensus reached on specifications, software updates heading for VIZIO Smart TVs and the start of major ad engine integrations.
News categories: Project OAR, Laura Nelson, Dan Aversano, Helen Katz, Zeev Neumeier, Advertising, Big Data, CES2020, Digital TV, USA

Cadent acquires 4INFO
Jan 2, 2020 – Cadent has announced the acquisition of 4INFO to expand its cross-screen solutions for U.S. national advertisers. 4INFO's data activation platform incorporates patented audience graph technology that resolves multiple TV devices back to a household.
News categories: Cadent, 4INFO, Nick Troiano, Tom Cox, Advertising, Big Data, Digital TV, MnA, USA

XUMO gains distribution on Sony and Panasonic TVs
Jan 2, 2020 – XUMO has announced the addition of Sony and Panasonic to its existing distribution network with LG. This expansion guarantees significant global distribution for both content owners and advertisers partnered with XUMO at present and in the future.
News categories: XUMO, Sony Electronics, Panasonic, LG Electronics, Colin Petrie-Norris, Nick Colsey, Yasunari Anan, Sangwoo Lee, Apps, Digital TV, OTT, Smart TV, USA

Gracenote unveils Guide offering for streaming video services
Jan 2, 2020 – Gracenote (NYSE: NLSN) is leveraging its expertise powering linear broadcast EPGs to help on-demand video streaming services, Smart TV makers and traditional cable and satellite operators deliver next-gen content navigation, search and discovery capabilities.
News categories: Gracenote, Simon Adams, Big Data, CES2020, Digital TV, OTT, Worldwide