Digital TV News: INEA

Ease Live launches contextual on-stream advertising capability
Mar 25, 2024 – Ease Live now enables sports streaming providers to place ads through the graphical overlay that already delivers live game and player stats, play-by-play analysis and other real-time information.
News categories: Ease Live, Kjetil Horneland, Advertising, Digital TV, NABShow, Streaming, UX, Worldwide

Warner Bros. Discovery to launch Max in Europe beginning May 21
Mar 21, 2024 – Warner Bros. Discovery (Nasdaq: WBD) has announced that Max, its enhanced streaming service, will launch in the first European countries beginning May 21.
News categories: Warner Bros. Discovery, JB Perrette, Digital TV, Europe, Streaming

Verance shows HbbTV ADB2 watermarking at DVB World 2024
Mar 19, 2024 – At the 2024 DVB World Conference, Verance is showing a demonstration of its watermarking technology integrated into the HbbTV ADB2 application discovery ecosystem.
News categories: Verance, HbbTV Association, Nil Shah, Vincent Grivet, Advertising, Apps, Broadcast, Content Identification, Digital TV, Germany, HbbTV, Smart TV, Worldwide

Addressable TV Initiative certifies HbbTV-TA at TP Vision and Vestel
Mar 18, 2024 – The addressable TV Initiative (ATVI) has concluded partnership agreements with TP Vision and Vestel. The agreements include the certification of TV platforms according to the HbbTV-TA specification.
News categories: Addressable TV Initiative, TP Vision, Vestel, Seraphic, Nicole AGUDO BERBEL, Andre PRAHL, Elie BONTE, Antic OGUT, Xinwen XUE, Advertising, Digital TV, Europe, HbbTV, Smart TV

Teads expands exclusive CTV native ads partnership with LG Ad Solutions
Mar 14, 2024 – Teads has expanded its exclusive CTV native advertising inventory deal with LG Ad Solutions to include Germany, Austria, Switzerland, Australia, New Zealand, and 10 Asia Pacific countries.
News categories: Teads, LG Ad Solutions, Bertrand Quesada, Serge Matta, Thibaud Rivals, Advertising, Asia, Digital TV, Europe, Smart TV, Streaming

Indian M&E sector at $27.9 billion in 2023
Mar 5, 2024 – The latest FICCI-EY report has revealed that the Indian M&E sector grew by 8% in 2023, reaching INR2.3 trillion (US$27.9 billion), 21% above its pre-pandemic levels in 2019.
News categories: EY, FICCI, Ashish Pherwani, Kevin Vaz, Digital TV, Gaming, India, Market Research

Comscore and TEGNA sign local audience measurement agreement
Mar 1, 2024 – Comscore (NASDAQ: SCOR) and TEGNA (NYSE: TGNA) have reached an agreement under which Comscore will provide measurement metrics across TEGNA's local TV, major affiliate, and digital businesses.
News categories: Comscore, TEGNA, Jon Carpenter, Lynn Beall, Advertising, Big Data, Digital TV, USA

3 in 4 U.S. CTV users watch live sports via streaming apps
Feb 29, 2024 – LG Ad Solutions has released a study showing a shift in how sports enthusiasts are consuming their favorite games – with streaming apps now dominating over traditional linear TV.
News categories: LG Ad Solutions, Serge Matta, Advertising, Digital TV, Market Research, Streaming, USA

Synamedia powers content distribution at Monumental Sports
Feb 29, 2024 – Monumental Sports & Entertainment (MSE) has chosen Synamedia solutions to distribute sports content, along with other programming, to its newly launched Monumental Sports Network.
News categories: Synamedia, Monumental Sports, Julien Signes, Charlie Myers, Content Distribution, Digital TV, Streaming, USA