Digital TV News: INVIDI Technologies
Tata Elxsi and INVIDI partner on addressable advertising for Pay-TV operators
Sep 15, 2023 – Tata Elxsi has partnered with INVIDI to provide brands and advertisers with enhanced audience targeting capabilities, driving more impactful campaigns, less wasted reach, and better return on ad investment.
News categories:
Tata Elxsi, INVIDI, Nitin Pai, Prasad Sanagavarapu, Advertising, Digital TV, Worldwide
VIZIO announces first certified OAR technology partners
Jul 1, 2021 – VIZIO (NYSE: VZIO) has announced that LTN, Beachfront, FreeWheel, INVIDI, Google, Adcuratio and Extreme Reach are compliant with Open Addressable Ready (OAR) specifications and are certified to enable OAR campaigns.
News categories:
VIZIO, Zeev Neumeier, Malik Khan, Ben Abbatiello, Stefan Maris, Bruce Anderson, Peentoo Patel, Advertising, Digital TV, Smart TV, Streaming, USA
Irdeto and INVIDI offer integrated addressable TV solution
Jun 23, 2021 – Irdeto and INVIDI are rolling out technology that enables TV set-top boxes containing Irdeto's broadcast middleware to become instantly addressable, allowing the insertion of ads via INVIDI's Edge platform.
News categories:
Irdeto, INVIDI, Shane McCarthy, Prasad Sanagavarapu, Advertising, Digital TV, Middleware, Set Top Box, Worldwide
INVIDI extends addressable TV partnership with Tata Elxsi
Aug 3, 2020 – INVIDI Technologies and Tata Elxsi have announced an expansion of their relationship to bring addressable television capabilities to pay TV operators in India, Asia-Pacific and MEA.
News categories:
INVIDI, Tata Elxsi, Prasad Sanagavarapu, Nitin Pai, Advertising, Big Data, Digital TV, India, Satellite, Set Top Box
INVIDI and Foxtel to bring addressable television to Australia
Oct 24, 2017 – INVIDI Technologies and Foxtel have announced that they have entered into a licensing agreement bringing addressable television to Australia across satellite-delivered, IP and Internet delivered content.
News categories:
INVIDI Technologies, Foxtel, Dave Downey, Peter Tonagh, Advertising, Australia, Digital TV, Middleware, Satellite, Set Top Box
DISH Network® to Integrate INVIDI Technologies for Addressable Television Advertising
Nov 10, 2008 – DISH Network (Nasdaq: DISH) has announced an agreement with INVIDI Technologies to use INVIDI's Advatar™ technology to deliver addressable, targeted national and local television advertising.
News categories:
DISH Network, INVIDI, Advertising, Digital TV, Middleware, Satellite, Set Top Box, USA
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