Digital TV News: Innovid

Innovid adds VAST inventory support across major vendors
Jul 18, 2018 – Innovid has announced support for third party viewability measurement from all major vendors in VAST inventory. Complete video viewability measurement was previously only available in VPAID inventory. On mobile and connected TV, VAST is more commonly used than VPAID.
News categories: Innovid, Michael Tuminello, Felix Hansen, Saar Paamoni, Dale Older, Dan Fichter, Advertising, Digital TV, Mobile, OTT, USA

true[X] and Innovid partner to bring Engagement Ads to living room devices
Oct 17, 2017 – true[X] and Innovid have announced a partnership that powers Engagement Ads for living room TV devices. The partnership has launched with engagement-powered viewing for FX Network’s Fall 2017 content on the Roku platform and is available to all true[X] long-form video partners.
News categories: Innovid, true[X], Tal Chalozin, Ed Davis, Advertising, Digital TV, OTT, Set Top Box, USA

Innovid segments connected TV audiences with Nielsen Catalina Solutions
Jun 16, 2017 – Innovid has launched the first-ever technology solution for marketers to dynamically customize connected TV and over-the-top (OTT) ads based on purchase-based CPG audience segments from Nielsen Catalina Solutions (NCS).
News categories: Innovid, Nielsen Catalina Solutions, GroupM, Tal Chalozin, Carl Spaulding, Seth Walters, Advertising, Big Data, Digital TV, OTT, USA

Channel 4 launches world's first audio personalised TV ads
Apr 25, 2017 – Channel 4 has announced an interactive VoD format that enables advertisers to incorporate the individual names of viewers into the audio of their adverts using data from Channel 4’s registered viewer database.
News categories: Channel 4, David Amodio, Advertising, Big Data, Digital TV, OTT, UK

4Sales release world's first 360° TV VoD ads
Mar 15, 2017 – 4Sales has announced the first ever 360° interactive VoD ad format that will allow All 4 viewers to immerse themselves in advertisers’ creative. Ad 360 is developed by video technology partners Innovid.
News categories: Channel 4, Innovid, Honda Motor Europe, South African Tourism, David Amodio, Matt Colebourne, Jennifer Shuker, Tolene van der Merwe, Digital TV, South Africa, UK, VR