Digital TV News: Innovid

Roku announces Advertising Watermark to verify ad inventory
Feb 23, 2022 – Roku (Nasdaq: ROKU) has announced its Advertising Watermark, a technology to help validate the authenticity of video ads originating on the Roku platform. The watermark integrates with Roku OS to automatically verify publisher ad requests and impressions.
News categories: Roku, Louqman Parampath, Tamer Hassan, Bill Murray, Advertising, Digital TV, Set Top Box, Smart TV, TV OS, USA, Watermarking

Innovid acquires TVSquared
Feb 7, 2022 – Innovid (NYSE: CTV) will acquire TVSquared in a cash and stock transaction valued at approximately $160 million. The resulting joint offering will include ad serving, creative personalization and optimization, outcomes and audience measurement.
News categories: Innovid, TVSquared, Zvika Netter, Jo Kinsella, Calum Smeaton, Advertising, Big Data, Digital TV, MandA, Worldwide

OpenAP launches TV cross-platform measurement framework powered by OpenID
Dec 9, 2021 – OpenAP has announced the launch of XPm, a cross-platform measurement framework. XPm is the collective TV publisher response to the ANA's call to evolve to a cross-screen media measurement framework for marketers.
News categories: OpenAP, VAB, GroupM, ANA, David Levy, Sean Cunningham, Matt Sweeney, Bill Tucker, Advertising, Big Data, Digital TV, USA

LiveRamp launches enhanced TV platform
Oct 12, 2021 – LiveRamp (NYSE: RAMP) has added streaming inventory forecasting and data collaboration to its TV platform enabling media sellers and advertisers to collaborate, activate, and quantify media campaigns across all TV inventory.
News categories: LiveRamp, Jay Prasad, Advertising, Digital TV, USA

Innovid introduces interoperable infrastructure for identity resolution
Sep 15, 2021 – Innovid has announced the launch of Innovid Key, an infrastructure approach to identity management. Developed to enable an accurate and persistent method by which advertisers can better understand and target audiences.
News categories: Innovid, Tal Chalozin, Advertising, Big Data, Digital TV, Streaming, USA

Innovid quantifies CTV impact on advertising in the U.S.
Jul 20, 2021 – Innovid has announced the findings of a report, conducted in partnership with the ANA and 20 leading advertisers, that looks at new KPIs, benchmarks, and best practices for marketers making the move to CTV.
News categories: Innovid, Bill Duggan, Advertising, Big Data, Digital TV, Streaming, USA

Innovid enables programmatic interactive CTV ad buying at scale
Apr 19, 2021 – Innovid has launched Programmatic Interactive Connected TV to scale the delivery of engaging CTV ad experiences. Interactive CTV ad formats incorpore advanced features to boost creative performance.
News categories: Innovid, Zvika Netter, Jon Tabak, Todd Randak, Advertising, Digital TV, Streaming, USA

CTS Ad Management Platform integrated with Innovid
Mar 30, 2021 – Comcast Technology Solutions (CTS) has announced the integration of its CTS Ad Management Platform with Innovid's CTV ecosystem, giving advertisers a unified workflow for both linear TV and online video.
News categories: Comcast Technology Solutions, Innovid, Richard Nunn, Zvika Netter, Advertising, Digital TV, USA, Worldwide

TheViewPoint certified by Innovid to run interactive CTV ads
Feb 12, 2021 – TheViewPoint is now certified by Innovid to run Interactive CTV ads. Certification allows TheViewPoint to assist publishers in running various advanced ad formats, from overlays to image galleries and carousels.
News categories: TheViewPoint, Innovid, Daniel Elad, Advertising, Digital TV, Streaming, USA