Digital TV News: Jerry Buhlmann
Dentsu Aegis forecasts improved ad spend outlook for 2018
Jan 12, 2018 – Dentsu Aegis Network’s latest Ad Spend Forecasts puts global growth at 3.6% in 2018, up from 3.1% in 2017. Events will play an important role in 2018, with the Winter Olympics, World Cup and US Congressional elections all expected to stimulate ad spend growth.
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Dentsu Aegis, Jerry Buhlmann, Advertising, Market Research, Worldwide
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