Digital TV News: Jim Wilson

MadHive, Inscape to enable linear, OTT planning, activation & attribution for Local TV
Jun 12, 2019 – MadHive has announced the integration of Inscape’s glass level TV viewing data into its AI advertising platform. Broadcast networks can now sell linear advertising alongside data enriched OTT inventory, as well as provide brands with the ability to manage campaigns in real-time.
News categories: MadHive, Inscape, Adam Helfgott, Jodie McAfee, Advertising, Big Data, Digital TV, Smart TV, USA

Premion launches Data Management Platform for Advertisers
Apr 9, 2018 – TEGNA (NYSE: TGNA) and Premion have launched a data management platform (DMP) which includes 2,000 OTT audience segments. Premion is TEGNA’s OTT ad platform targeting local, regional and national advertisers and agencies.
News categories: Premion, Jim Wilson, Adam Helfgott, Tim Jenkins, Advertising, Digital TV, OTT, USA

Premion partners with MadHive to advance OTT services and solutions
Jun 16, 2017 – Premion (NYSE: TGNA) has announced a partnership with MadHive, a blockchain-based ad tech solutions provider. By harnessing MadHive’s blockchain-powered solutions, Premion seeks to bring increased transparency and accountability to the ad tech supply chain.
News categories: MadHive, Premion, Adam Helfgott, Jim Wilson, Advertising, Big Data, Digital TV, OTT, USA