Digital TV News: Jo Ann Ross
CBS And Nielsen collaborate on dynamic ad insertion in live broadcasts
May 14, 2018 – CBS and Nielsen have announced that they are working on a collaboration that will deliver Dynamic Ad Insertion (DAI) in live linear national broadcast television, helping to actualize and progress addressable advertising.
News categories:
CBS, Nielsen, Jo Ann Ross, Peter Bradbury, Advertising, Big Data, Content Identification, Digital TV, Middleware, USA
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