Digital TV News: Joe Marchese
NBCUniversal to license its Audience Graph to OpenAP
Apr 19, 2018 – NBCUniversal, Fox, Turner and Viacom have partnered to focus on new platforms for automated buying, advanced formats and cross-platform measurement and currency. The combination will join NBCUniversal’s data capabilities with OpenAP’s standardized data sets.
News categories:
NBCUniversal, Fox, Turner, Viacom, Krishan Bhatia, Joe Marchese, Advertising, Big Data, Digital TV, USA
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