Digital TV News: Karen Ramspacher

Over 30 million Americans have never paid for traditional TV
Apr 9, 2019 – While media attention often focuses on 'Cord Cutters' – adults who give up their cable or satellite TV subscriptions – new MRI-Simmons research shows that a growing number of Americans have never paid for a traditional TV connection.
News categories: MRI-Simmons, Karen Ramspacher, Digital TV, Market Research, USA

Cord Cutters, Cord Nevers have different tastes in programming
Apr 24, 2017 – Though they share one thing – the lack of a traditional paid cable or satellite TV subscription – Cord Cutters and Cord Nevers in the US differ in a host of ways, including their tastes in streaming video platforms and shows.
News categories: GfK, Digital TV, Market Research, OTT, USA

Millennials account for nearly half of US 'cordless' population
Jan 23, 2017 – According to GfK MRI’s Survey of the American Consumer, Millennials (ages 18 to 34) account for 43% of the 'cordless' population. That is by far the largest generational subsection of the cord-free group.
News categories: GfK MRI, Karen Ramspacher, Digital TV, Market Research, USA