Digital TV News: Kelly Clark

Time with online media to surpass linear TV in 2018
May 3, 2018 – GroupM has released a report offering intelligence on consumer media consumption and advertising investment trends worldwide. The report focuses on the impact of technology and digital capabilities on consumers and advertisers.
News categories: GroupM, GroupM, Advertising, Digital TV, Market Research, Worldwide

Global TV ad investment to grow 2.2% in 2018
Dec 4, 2017 – GroupM has updated its ad investment forecasts for 2017 and 2018. Globally, television investment will grow 0.4% in 2017 and 2.2% in 2018, but TV will lose one share point this year and another next. China’s regulated TV is the headwind.
News categories: GroupM, Adam Smith, Kelly Clark, Advertising, Digital TV, Market Research, Mobile, Worldwide

GroupM launches Finecast, an addressable TV business in the UK
Sep 27, 2017 – GroupM has announced the launch of Finecast, a company delivering precision and accountability to advertising on television. Finecast enables advertisers to precision-target viewers across multiple on demand, linear and live streaming TV environments.
News categories: GroupM, Finecast, Kelly Clark, Jakob Nielsen, Advertising, Big Data, UK